Welbilt Arrange Virtual Worldwide Coffee Machine Launch
March 28 - 2021
Coffee Geography Magazine
Welbilt brand Crem has unveiled a series of virtual
launches across Europe, for its range of EX3 professional coffee machines.
The events, which took place last week, gave a detailed overview of the range of machines themselves,
including the unique configurator, but also provided an opportunity to ask
questions of Crem personnel experts, along with witnessing a product
demonstration by World Barista Championship finalist, Jason Loo.
The sessions ran on:
Nordic – 24 March, 1pm
Russia – 24 March, 2pm
Italy – 24 March, 3pm
UK – 25 March, 1pm
Middle East – 25 March, 5pm
Germany – 25 March, 11am
This new range allows customers to configure their
individual EX3 model, both internally and externally. Users can select colour
combinations, wood and special finishings, including the type of barista
lights, through to the various customisable technical aspects of this model,
such as power and electronics, displays, number of groups, size and group
height.
Jean-Paul Roudier, Welbilt vice president sales and marketing for Europe
The event kicked off with Jean-Paul Roudier, Welbilt
vice president sales and marketing for Europe, Middle East, Africa and Russia,
welcoming the guests, before Oliver Seidel, the new VP and MD of Crem gave an
overview of the fundamentals of the brand and explains about the research and
technology that goes into the development of the manufacturer’s equipment.
Augusto Melendrez, Crem commercial product manager, then gave a specific introduction to the EX3 portfolio, whilst Elena Armesto
Gonzalez demonstrated the configurator that puts the design of the machine
into the hands of the operator, before World Barista Championship finalist,
Jason Loo, explained an overview of the machine from a barista’s perspective.