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Welbilt Arrange Virtual Worldwide Coffee Machine Launch

Welbilt Arrange Virtual Worldwide Coffee Machine Launch

March 28 - 2021

Coffee Geography Magazine


Welbilt brand Crem has unveiled a series of virtual launches across Europe, for its range of EX3 professional coffee machines.

 

The events, which took place last week, gave a detailed overview of the range of machines themselves, including the unique configurator, but  also provided an opportunity to ask questions of Crem personnel experts, along with witnessing a product demonstration by World Barista Championship finalist, Jason Loo.

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The sessions ran on:

 

Nordic – 24 March, 1pm

 

Russia – 24 March, 2pm

 

Italy – 24 March, 3pm

 

UK – 25 March, 1pm

 

Middle East – 25 March, 5pm

 

Germany – 25 March, 11am

 

This new range allows customers to configure their individual EX3 model, both internally and externally. Users can select colour combinations, wood and special finishings, including the type of barista lights, through to the various customisable technical aspects of this model, such as power and electronics, displays, number of groups, size and group height.

 

Jean-Paul-Roudier

Jean-Paul Roudier, Welbilt vice president sales and marketing for Europe

The event kicked off with Jean-Paul Roudier, Welbilt vice president sales and marketing for Europe, Middle East, Africa and Russia, welcoming the guests, before Oliver Seidel, the new VP and MD of Crem gave an overview of the fundamentals of the brand and explains about the research and technology that goes into the development of the manufacturer’s equipment.

 

Augusto Melendrez, Crem commercial product manager, then gave a specific introduction to the EX3 portfolio, whilst Elena Armesto Gonzalez demonstrated the configurator that puts the design of the machine into the hands of the operator, before World Barista Championship finalist, Jason Loo, explained an overview of the machine from a barista’s perspective.

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