Intelligentsia Coffee to Pioneer in Ready-to-Drink Category
Specialty Coffee
Pioneer Launches Cold Coffee, Oat Latte and Spiced Oat Latte Nationally Online
and in Coffeebar Locations
Februray. 26, 2021
Coffee Geography MagazineIntelligentsiaCoffee, one of specialty coffee's pioneering brands enters the ready-to-drink
category today with the launch of three beverages, Cold Coffee, Oat Latte and
Spiced Oat Latte. Intelligentsia's commitment to sourcing the world's best
coffees carries into ready-to-drink; the coffee in all three beverages is a
blend of Ethiopian coffee from their direct trade partners at METADsupplemented by Guatemalan coffee produced by Finca Santa Ana or Peruvian
coffee sourced from Origin Coffee Lab during different points of the year due
to seasonality.
"One thing we said during the process of creating
our ready-to-drink beverages was that we didn't want to put drinks on the
market just to keep up with everyone else, we wanted to enter this category
with outstanding offerings that showcase Intelligentsia's dedication to
quality," said James McLaughlin, CEO of Intelligentsia Coffee.
The product line is inspired by customer favorites at Intelligentsia's
coffeebars, where Oatly beverages make up 13% of orders and cold coffee is a
bestseller year-round. Oat Latte and Spiced Oat Latte are a continuation of
Intelligentsia's partnership with Oatly, which started in 2016 when the
specialty coffee company became the first American business to offer the dairy
milk alternative in its coffeebars.
Details include:
Cold Coffee: Intelligentsia's Cold Coffee is brewed hot
to express depth of aroma and complexity of flavors and flash chilled to
preserve the coffee's natural sweetness. Tasting notes of caramel, lime and
cherry.
Oat Latte: This creamy and rich latte pairs
Intelligentsia's cold coffee with Oatly oatmilk and has tasting notes of sugar
cookie, milk chocolate and molasses
Spiced Oat Latte: In 2018, Intelligentsia introduced a
new latte in coffeebars that was inspired by Avena, a spiced and sweetened oat
beverage consumed widely across South America that became their top-selling
seasonal drink of all time. Made with Oatly oatmilk and is accented with
flavors of cinnamon, vanilla, orange, and ginger.
Cold Coffee, Oat Latte and Spiced Oat Latte are vegan,
gluten-free and are packaged in 100% recyclable 11 oz. Tetra-Pak Prisma
cartons. Available online now at www.intelligentsia.com and at coffeebar
locations in Boston, Chicago, Los Angeles and NYC for $3.99.
About Intelligentsia Coffee
Intelligentsia Coffee was founded by Doug Zell and Emily
Mange in 1995, in the pursuit of a great tasting, freshly roasted cup of
coffee. Fast forward 26 years, and Intelligentsia remains one of specialty
coffees most pioneering and innovative companies. Intelligentsia's Direct Trade
sourcing model has created opportunities for thousands of smallholder coffee
farmers around the world and been adopted by specialty coffee roasters
everywhere. Known for their In-Season program and unique single-origin and rotating
blends, Intelligentsia provides exclusive, remarkable coffees consumers won't
find anywhere else.
