Bad Ass Coffee of Hawaii launches wholesale program
Bad Ass Coffee of Hawaii
announced the launch of a formal wholesale coffee program in a move
demonstrating the revitalized company’s commitment to growth.
Bad
Ass Coffee of Hawaii’s wholesale coffee sales program was created to increase
consumer awareness and demand for its premium coffee products through channels
outside of its existing franchise locations. The company believes that
increased consumer access to the product will also increase demand for
franchise locations.
“Bad
Ass Coffee of Hawaii is certainly making waves in the industry, as proven by
its 100% year-over-year increase in direct-to-consumer sales,” said Dan Ragan,
a sales consultant for the company who has more than 30 years of experience in
wholesale coffee.
According
to Ragan, Bad Ass Coffee of Hawaii will execute a multi-channel strategy to
growing its wholesale program by targeting office coffee, contract food
service, convenience outlets, e-commerce, hospitality, and retail. The offering
will include a select, but diverse line of premium coffee, tea, hot chocolate
and other products in various packaging options designed to meet the specific
serving requirements of the wholesale consumer.
Ragan
added, “Bad Ass Coffee of Hawaii is a stand-out brand and one that is going to
thrive in the wholesale market.”
“We’re
very excited about creating new ways for consumers to enjoy Bad Ass Coffee of
Hawaii and refuel their inner badass,” said Scott Snyder, CEO. “Our new
wholesale coffee sales program will provide, for the first time, a means to
fulfill the growing demand of channel partners who recognize Bad Ass Coffee of
Hawaii’s existing cult following and future brand potential.”
Scott Snyder, CEO
Bad
Ass Coffee of Hawaii was purchased in 2019 by the Royal Aloha Coffee Company,
which then set in motion a strategic plan for the brand’s aggressive growth
plans. It started with an overhaul of existing branding, packaging and
restaurant design for its national franchise stores and then followed with the
recruitment of a seasoned senior leadership team. That team is charged with
executing a plan that includes franchise store growth and development,
direct-to-consumer sales, and now, wholesale program sales.
“The
success of this wholesale coffee program will drive brand recognition and
consumer demand that will ultimately benefit our franchise locations and our
business overall,” Snyder said.
Bad
Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 and is dedicated
to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands
through 23 franchise location.