Gregorys Coffee Sets the Stage for National Growth with New Franchise Program
February 14 - 2026
Coffee Geography Magazine
After nearly two decades of building a loyal following in the competitive New York coffee scene, Gregorys Coffee is ready to share its recipe for success. The founder-led brand, known for its quality-first approach and devoted community of "Gregulars," has officially launched a franchise program, marking a significant turning point in its history.
Since opening its first Manhattan café in 2006, Gregorys has spent twenty years perfecting every detail of the guest experience. That patience has paid off, allowing the company to scale to more than fifty locations while maintaining the craft coffee identity that set it apart from the beginning. Now, with a proven model, deep customer loyalty, and a robust operational infrastructure in place, the brand is opening its doors to qualified entrepreneurs who want to bring that experience to new communities across the country.
The timing reflects a deliberate and thoughtful evolution. Founder Gregory Zamfotis has long been intentional about preserving what makes his brand special, from the taste of the coffee to the feel of the cafés. Growing through franchising, he believes, requires the right partners and the right support system. That support now comes through a strategic alignment with Craveworthy Brands, a multi-brand restaurant franchisor and hospitality platform that provides Gregorys franchisees with a powerful set of resources. Through this partnership, operators gain access to expertise in real estate, supply chain, culinary development, marketing, and technology, all backed by a playbook designed for sustainable growth.
The journey begins in earnest with the brand’s first-ever Franchise Open House, scheduled for February 17, 2026. From there, Gregorys will focus its initial expansion on high-density markets where specialty coffee is already woven into the daily rhythm of life. Urban neighborhoods, commuter hubs, college towns, and lifestyle centers across the Southeast, Mid-Atlantic, Midwest, Mountain West, and select West Coast markets are all in view.
For those who join the effort, the opportunity is about more than serving coffee. It is about becoming part of a brand that has stood the test of time, grounded in genuine community connection and an uncompromising commitment to quality. With the infrastructure of a rapidly growing hospitality portfolio behind them and a founder’s vision still very much at the helm, franchisees are positioned to build something lasting in one of the most resilient categories in the industry.