Nestle From Switzerland was Guest of Honor at the First China
International Consumer Products Expo
The establishment of Hainan Free Trade Port brings new growth
opportunities for global consumption. The first China
International Consumer Products Expo was held in Hainan, for which Switzerland is the the only Guest Country of
Honor. As a food and beverage company headquartered in Switzerland,
Nestle presented 181 best-selling productss from 15 countries globally, of
which 29 products were brought to China for the first time, bringing
consumers an exciting and tasty international experience.
Mr. Rashid
Qureshi, Chairman and CEO of Nestle GCR, said, "Nestle is
honored to be able to join the first China International Consumer Products
Expo. As one of the first foreign companies entering China after
the opening up, Nestle has witnessed the whole development history of China's opening
up and economic take-off. With the establishment of Hainan Free Trade
Port, Hainan province
is emerging as a pioneer in China's further high-level opening up, and
China International Consumer Products Expo also serves as a new platform for
the display and trading of global consumer goods. Nestle looks forward to
leveraging this platform to show our innovative achievements made across the
world, and bring more high-quality, nutritious and healthy products and
solutions to Chinese consumers. "
At this Expo, Nestle brought top-selling products from 8
major business units under the theme of "good food, good life". In
the high attention-level segment of coffee, Nestle has presented Nescafe and
STARBUCKS, bringing new coffee products fitting various scenarios to help
consumers energy up ; In the field of infant nutrition that parents
cares a lot, Nestle has also brought together global research and development
achievements, including popular infant formula brands illuma, Ultima and Belsol
under Wyeth, and Materna nutrition supplements precisely designed for
babies and parents as well as Nestle NAN jointly guard the health of babies and
mothers; AnticaGelateria del Corso, a century-old ice cream brand from Italy, has
brought a sweet journey of immersive gelato experience. Additionally, premium
Italian chocolate brand, Baci, has presented its masterpiece of quality, highly
emotional with its power to spark every emotion of love and affection.
It is also worth mentioning
that Vital Proteins, a brand under Nestle Health Science,
makes its debut at the Expo. As a nutrition health brand from the United
States, Vital Proteins helps consumers to improve their
health from inside out by providing a series of easy-to-dissolve collagen
peptides products with sustainability, real food extracts and clean label. In
addition, Nestle Health Science also brought Garden of Life and Pure Encapsulations that provide variety of
dietary supplement nutrition covering different age groups, which fully
demonstrate Nestle's R&D innovation capabilities.
Hainan, as the highlight of global
travel retail and duty-free industry, has seen its duty-free business on the
outlying islands grow by leaps and bounds. In response to the positioning
of Hainan's free trade port, Nestle International Travel Retail
(NITR) also officially met with the public at this China International Consumer
Products Expo. For more than 20 years, NITR has invested in bringing its
globally loved confectionery brands to international travellers via airports,
airlines, cruiseships and ferries. Its iconic brands, led by KITKAT and
SMARTIES, are available in presentations and formats that are exclusive to
travel retail (ie not available on the domestic market) whilst its delicious
NESTLE SWISS® brand of indulgent, authentic chocolate has been created uniquely
for this channel.
Mr. Rashid Qureshi also
said, "China is building the new development paradigm
featuring dual circulation, in which domestic and overseas markets reinforce
each other, with the domestic market as the mainstay. Under this new national
landscape, Hainan province as the new international tourism consumption center is growing rapidly, which will bring
new growth opportunities for global consumption. Nestle also hopes to actively
participate in the big trend and share the new opportunities with Chinese
consumers."