Tim Hortons Reaffirms Role as NHL's Partner in Canada
December 12 - 2025
Coffee Geography Magazine
Tim Hortons has solidified its long-running partnership with the National Hockey League through a significant multi-year extension. The beloved coffee and restaurant chain will continue to hold a comprehensive national marketing presence across the league’s vast Canadian landscape.
This renewed alliance ensures that Tim Hortons will maintain its visibility across NHL linear, digital, and social channels, alongside digitally enhanced dasherboards and camera-visible in-arena inventory during the fast-paced action of games and special events. The brand will also be featured in broadcast integrations across Rogers’ Canadian coverage. Critically, Tim Hortons retains its coveted status as the official provider of coffee, coffee-based beverages, tea, hot chocolate, breakfast, and baked goods for the NHL in Canada.
Further cementing its commitment to celebrating hockey’s outdoor traditions, Tim Hortons returns as the title sponsor of the NHL Heritage Classic. This marks the seventh time the Canadian brand has lent its name to the prestigious event. The league simultaneously announced that the 2026 Heritage Classic, already branded under Tim Hortons’ banner, will see the Winnipeg Jets host the Montreal Canadiens at Princess Auto Stadium in Winnipeg on October 25th.
A steadfast partner of the NHL since 2010, Tim Hortons will also continue to develop and launch unique fan engagement initiatives, connecting communities with the sport they love over a cup of coffee. This extended partnership underscores Tim Hortons' enduring role as a cornerstone of the game-day experience and a perennial fixture in Canadian hockey culture.