Lavazza Marks 10 Years as US Open Coffee Sponsor, Elevating Fan Experience On-Site & Across NYC
August 19 - 2025
Coffee Geography Magazine
As the 2025 US Open Tennis Championships prepare to serve off on August 24th, Italian coffee giant Lavazza proudly announces its tenth consecutive year as the tournament's Official Coffee Sponsor. This milestone season, running through September 7th with Fan Week festivities beginning today, solidifies Lavazza's cherished role within the fabric of the iconic New York event, renowned for enhancing the fan experience with premium coffee, distinctive cultural flair, and warm hospitality since its partnership began in 2015.
The US Open, organized by the United States Tennis Association at Flushing Meadows in Queens, stands as the electrifying final act of tennis's Grand Slam calendar, drawing global audiences after the Australian Open, Roland-Garros, and Wimbledon. Within this high-energy atmosphere, Lavazza has become a welcome ritual for attendees.
Celebrating this decade-long commitment, Lavazza is amplifying its presence both within the Billie Jean King National Tennis Center and beyond. Fans exploring the bustling Food Village and other grounds locations will be immersed in authentic Italian coffee culture. Beyond the classics, baristas will craft signature sips, including the ever-popular Espresso Martini and a decadent new offering: an Iced Tiramisu featuring Lavazza cold brew swirled with chocolate syrup and crowned with mascarpone mousse.
Building on this legacy, Lavazza is also expanding access to its signature US Open beverages across New York City. Enthusiasts can savor the tournament spirit at additional locations including the Italian marketplace Eataly and the sophisticated Épicerie Boulud by celebrated Chef Daniel Boulud.
The brand synergy extends to the court, where Lavazza continues its successful collaboration with ATP World No. 1, Jannik Sinner. Sinner's Italian roots and pursuit of excellence mirror Lavazza's own values, making him a natural ambassador embodying the brand's passion for authenticity and cultural connection.
"Celebrating ten incredible years with the US Open is a true honor and a testament to how deeply our love for coffee connects with fans from around the world," expressed Daniele Foti, Vice President of Marketing for Lavazza North America. "This milestone isn't just about partnership; it's about passion, flavor, and tradition. This year, we're tapping into coffee trends and turning up the energy with bold, handcrafted signature drinks designed to elevate the fan experience and bring a true taste of Lavazza to the heart of the tournament. We invite everyone to savor a coffee and look forward to sharing unforgettable memories from this iconic event."
Daniele Foti, Vice President of Marketing for Lavazza North America
Founded in Turin in 1895 and still family-owned through four generations, the Lavazza Group has grown into a global coffee leader. With a portfolio including powerhouse brands like Carte Noire, Merrild, and Kicking Horse alongside its flagship name, Lavazza boasts a turnover exceeding €2.7 billion. Its operations span 140 markets, supported by 8 manufacturing plants worldwide, underscoring the scale and heritage behind every cup served at the US Open.
As the tennis world converges on New York, Lavazza stands ready to fuel the passion, competition, and camaraderie of the US Open for a tenth memorable year, inviting fans to sip, savor, and celebrate.