“Coffee rituals are sacred, but today’s drinkers demand more than caffeine alone,” declares Jason Vieth, CEO of Laird Superfood. “They want their daily brew to deliver sustained energy, clean ingredients, and functional benefits.” Building on the success of their plant-based Protein Creamer, this new instant latte puts coffee at the forefront. Vieth emphasizes, “We’ve created a barista-quality experience that rivals steamed-milk lattes in creaminess and depth—all while packing plant protein and adaptogens. It’s coffee reimagined for those who refuse to choose between taste and wellness.” 

The coffee-forward formula shines in every sip: instant coffee delivers a robust, non-bitter base, while natural MCTs create velvety texture without dairy. Functional mushrooms work synergistically with coffee—enhancing focus and stamina without jitters. Versatility completes the appeal: transform it into a steaming morning ritual or a refreshing iced latte in seconds, no espresso machine needed.