Chameleon Coffee to kick off its 2025 Road Brew Tour and looking for Brew Crew in this wild expedition
January 17 - 2025
Coffee Geography Magazine
Chameleon Coffee, the original purveyors of handcrafted bottled cold-brew coffee kicks off its most exciting journey yet—the 2025 Road Brew Tour—and they're on the hunt for two adventurous, coffee-loving, social-media-savvy individuals to lead the charge as the official Chameleon Brew Crew.
Starting today, the Chameleon Brew Crew search invites individuals with a passion for coffee and storytelling to apply for the chance to take on this once-in-a-lifetime opportunity. The selected Brew Crew will embark on an all-expenses paid cross-country adventure together in the official Chameleon Road Brew Sprinter Van, stopping at iconic spots and hidden gems across the U.S. while sharing Chameleon's world-class coffee with fans nationwide.
"We believe Chameleon fuels all of life's adventures, whether they're everyday moments close to home or grand, life-changing experiences," said Mike Quinones, Chief Marketing Officer of Chameleon Coffee. "With the Road Brew Tour, we're embarking on a journey to share our newest coffee innovations while cultivating connections, sparking conversations, and exploring the unique stories of vibrant communities across the country."
The Brew Crew will visit six major cities, from Austin, Texas, to Telluride, Colorado, and the California coast, with detours to explore local eats, sights, and communities. Along the way, they'll hand out exclusive Chameleon merch and coffee, sparking connections and sharing their coffee-fueled experiences on social media.
Founded in 2010, Chameleon Coffee is Austin's original purveyor of bottled cold brew. Through a proprietary brewing process, Chameleon delivers a smooth, less acidic, and highly caffeinated coffee experience. Their portfolio includes ready-to-drink cold-brew, cold-brew concentrates, and flash brew coffee. Chameleon Coffee is part of the SYSTM Foods portfolio of brands.
Very interesting plan. Myself a 52 yr. Old Veteran and my partner a 25yr old “hipster” just did this on our own looking for adventure! As coffee lovers this is right up our alley!