NESCAFÉ unveils its first ever liquid espresso concentrate
January 13 - 2025
Coffee Geography Magazine
NESCAFÉ® introduced its first-ever liquid concentrate line and newest innovation, NESCAFÉ® Espresso Concentrate. Answering the growing demand for customizable and convenient at-home coffee, NESCAFÉ® Espresso Concentrate easily dissolves in water or milk, delivering a simple way for coffee lovers to make a premium café-style, iced espresso-based beverage just the way they like it – all in a matter of seconds.
NESCAFÉ studied customers’ demands in the market segment and with NESCAFÉ® Espresso Concentrate, all espresso enthusiasts can easily satisfy their brewing experience at home. There's no need for expensive equipment or overcomplicated brewing methods to enjoy the luxury of a coffee shop-style drink from home.
NESCAFÉ® Espresso Concentrate is made with deliciously smooth 100% Arabica beans and is available in two bold and full-bodied variations, so at-home coffee connoisseurs can channel their inner barista and spark iced espresso creativity any time of day:
• NESCAFÉ® Espresso Concentrate Black, a rich and strong offering, providing the perfect canvas to mix in anyway desired.
• NESCAFÉ® Espresso Concentrate Sweet Vanilla, a delightful balance of sweet and smooth, making it a perfect blend.
"Though Gen Z and millennial consumers' tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand," said Felipe Acosta, NESCAFÉ Senior Brand Marketing Manager. "Following our successful NESCAFÉ Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and NESCAFÉ Espresso Concentrate does exactly that. The brand's first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home."
NESCAFÉ® Espresso Concentrate comes in a 300 mL bottle (making approximately 20 cups of high-quality espresso when prepared as directed) and will be available at retailers in the US starting in February for an MSRP of $9.49 (prices may vary by retailer).