The Coffee Bean & Tea Leaf™ Partners with Ekaagra Ostalaritza to open 250 shops in India
December 07 - 2024
Coffee Geography Magazine
The Coffee Bean & Tea Leaf™ signs a joint agreement with Ekaagra Ostalaritza to have access for the vast Indian market.
This strategic partnership grants Ekaagra Ostalaritza Pvt Ltd exclusive rights to develop and expand The Coffee Bean & Tea Leaf brand across India, with an ambitious plan to launch 250 cafés over the next five years. This strategic move underscores the brand's commitment to establishing a strong presence in one of the fastest-growing coffee and tea markets in the world.
"We are delighted to partner with Ekaagra Ostalaritza to accelerate our growth in India," said Mr. Yousif Abdulghani, Chief Development Officer, The Coffee Bean & Tea Leaf. "India's dynamic coffee and tea market offers incredible potential, and Ekaagra Ostalaritza's deep expertise and local insights make them the ideal partner. Together, we are poised to position The Coffee Bean & Tea Leaf as a key player in India's thriving specialty beverage market."
Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a specialty coffee and tea house sourcing coffee and tea from India and other producing countries for both U.S and international market. Currently headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf operates in more than 1,200 locations, across over 20 countries.
India, a country renowned for its tea culture and an emerging coffee powerhouse, presents immense opportunities for premium and experiential café concepts. With a rapidly evolving café culture and increasing demand for premium coffee and tea experiences, the market is primed for growth. Building on its initial entry into India in 2008 and a network of existing cafés, The Coffee Bean & Tea Leaf is set to expand its footprint significantly. Through its partnership with Ekaagra Ostalaritza, the brand aims to introduce its experiences to new communities across India, solidifying its position as a key player in the country's growing specialty beverage market.
Ekaagra Ostalaritza Pvt Ltd, backed by an avid investor in Retail and F&B sectors, Mr Prannay Sureka, and led by a team of seasoned veterans from India's F&B industry, brings a wealth of experience and a nuanced understanding of the local market. By combining their strategic insights with The Coffee Bean & Tea Leaf's global brand strength, Ekaagra Ostalaritza plans to build a scalable business model that suit the local market.
"We are excited to be entrusted with driving The Coffee Bean & Tea Leaf's expansion in India. With our deep understanding of the Indian market and The Coffee Bean & Tea Leaf's superior product portfolio and global brand values, we aim to redefine café culture in India," said Mr. Prashant Kumar, Founding team member and Chief Strategy Officer, Ekaagra Ostalaritza. "This partnership is a testament to our shared vision of creating a unique and premium coffee and tea experience tailored for Indian consumers," said Mr. Vikram Nagpal, Founding team member and Chief Business Officer at Ekaagra Ostalaritza.
As The Coffee Bean & Tea Leaf expands its reach in India, the brand continues to seek qualified franchise partners globally. The company aims to significantly bolster its franchise development pipeline through strategic partnerships with successful, multi-unit franchisees. The significant global interest in franchising with CBTL has resulted in numerous new locations currently in various stages of development across the US, South America, the Middle East, and Asia.