No Sleeping Coffee and Running Club kicks off a 3-Mile Run for better health and community engagement
December 01 - 2024
Coffee Geography Magazine
No Sleeping Coffee is a combined effort between Christian Knalo, Los Antonio & JR Jensen that was born from their inherent motivation to bring music and movement together. Christian and Los had been collaborating on live events and music projects for years. When it came time to the No Sleeping Running Club to produce a playlist soundtrack they had to look no further. Christian sparked the idea to tap into his family's roots who have been roasting coffee in the hills of Venecia, Columbia for generations. What better way to bring No Sleeping to the next level then with a catalyst for activations.
No Sleeping is a lifestyle, movement, and culture based in Miami, Florida. Its founders, Carlos Antonio Del Valle and JR Jensen, believe the No Sleeping brand is a mindset. The No Sleeping culture includes a coffee brand, podcast, and running club.
"It's a way of life expressed through ventures that are authentic to who we are. The running club embodies wellness and community, allowing us to create a meaningful impact both nationally and online through running. No Sleeping in the Trophy Room is an educational platform where athletes, entertainers, entrepreneurs, and thought leaders share their knowledge, inspiring others through authentic storytelling. No Sleeping Coffee is a reflection of this lifestyle—a fuel for that extra 10% of the effort it takes to achieve greatness. Sourced from the high elevations of Colombia, it's a premium artisan coffee crafted for those who refuse to settle," explains Carlos.
Noreaga and Carlos Antonio Del Valle
No Sleeping Running Club just wrapped up a legendary "3-Mile Run" in Las Vegas in collaboration with Drink Champs host Noreaga. Monster Energy, Juicy Juice Bar, Municipal Clothing, and Rewind It 10 sponsored the event.
After completing the run, Noreaga said, "Some people I have never met before, but guess what? You are my family, and I am now yours." This statement embodies the No Sleep Running Club's goal to build a community aligned with the core values of balance, wellness, and entrepreneurship.
No Sleeping Running Club currently has over 500 members with additional members online nationwide. In 2025, No Sleeping plans to scale and expand through brand partnerships.