7-Eleven launches 60-Cent Coffee Mondays to Mark 60th Anniversary as the Originator of Fresh-Brewed Coffee in To-Go Cups
November 16 - 2024
Coffee Geography Magazine
Through the end of the year, 7Rewards® and Speedy Rewards® members can get a small cup of any fresh-brewed coffee for just 60 cents every Monday at participating 7-Eleven®, Speedway® and Stripes® stores nationwide. Customers can also pick up a limited-edition 60th anniversary reusable mug while supplies last to enjoy their favorite brews!
To make the celebration even sweeter, 7-Eleven created a special treat perfect for the occasion – the limited-time Birthday Cake Cappuccino. Customers can try the delicious yellow cake and frosting-flavored cappuccino infused with sprinkles at participating stores.
"As we celebrate 60 years of offering fresh-brewed coffee to-go, we're excited to thank our loyal customers who have made 7-Eleven their go-to coffee spot for decades with a special deal to help kick start their week," said Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages). "This anniversary is a reminder of how far we've come in shaping coffee culture, and we look forward to continuing to deliver the best in convenience and innovation to coffee lovers nationwide."
In 1964, 7-Eleven began selling coffee by the cup, revolutionizing both the brand and the coffee industry. The innovation would later introduce the concept of to-go coffee cups to customers nationwide. Since that pivotal moment, 7-Eleven has been a leader in commuter coffee culture, giving customers a way to experience their favorite brew while on the go.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services.