Starbucks loyalty members are given more travel and coffee packages this summer

Starbucks loyalty members are given more travel and coffee packages this summer

June 22 - 2024

Coffee Geography Magazine

Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, and Starbucks sign a new collaboration offering distinctive benefits to loyalty members. Marriott Bonvoy members and Starbucks Rewards U.S. members who link loyalty accounts will have the opportunity to earn more Stars toward free beverages, food and more at Starbucks1, and Marriott Bonvoy points that can be redeemed at Marriott Bonvoy's more than 30 brands and 10,000 global destinations as well as for Marriott Bonvoy Moments experiences. 

Eligible members enrolled in both programs can easily link their accounts by visiting Starbucks.com/MarriottBonvoy. Once linked, Starbucks Rewards and Marriott Bonvoy members can begin to earn these new benefits from both programs:

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• Double Stars During Stays: 

Marriott Bonvoy and Starbucks Rewards members can earn Double Stars on qualifying transactions at participating Starbucks locations through the duration of their eligible stay at hotels participating in Marriott Bonvoy. 

• Marriott Bonvoy Weeks | Sip, Dream, GoTM: 

Throughout the year, during any designated Marriott Bonvoy Week, Starbucks Rewards and Marriott Bonvoy members will earn 100 Marriott Bonvoy points when they make three qualifying transactions at participating Starbucks locations. The first Marriott Bonvoy Week begins on July 8 and will run through July 14. 

 "I love my regular morning cup of Starbucks coffee, and find I enjoy it even more when traveling. So, Marriott Bonvoy's collaboration with Starbucks makes perfect sense," said David Flueck, Global Head of Loyalty, Cards & Enterprise Partnerships, Marriott International. "We will truly satisfy our members' passions for coffee and travel with the opportunity to earn more points and Stars while traveling and at home, and later this year by bringing those passions together when we introduce exclusive coffee- and travel-themed experiences on Marriott Bonvoy Moments."

"Marriott Bonvoy's commitment to enriching moments for their customers aligns with Starbucks customer promise to uplift the everyday, making them the perfect loyalty partner," said Kyndra Russell, Senior Vice President, North America Chief Marketing Officer, Starbucks. "We're continuing to develop our Starbucks Rewards program, and through this new collaboration, we are excited to offer members even more value and enhanced benefits through travel experiences." 

To celebrate the new loyalty collaboration, Marriott Bonvoy will launch a sweepstakes exclusively available to Starbucks Rewards and Marriott Bonvoy members with linked accounts. The sweepstakes will offer linked members an opportunity to enter to win a range of prizes, including a Grand Prize trip to visit each of the Starbucks Reserve Roasteries in Seattle, Milan and Tokyo with a stay in a participating hotel and round-trip air transportation fare included. Additional prizes include a visit to one of the Starbucks Reserve Roasteries in either Seattle, Milan or Tokyo including a hotel stay and round-trip air transportation, as well as 500 chances to win hundreds of Bonus Stars from Starbucks. 

Starbucks Reserve locations in Seattle, Chicago and New York are also introducing the Starbucks Reserve Siciliano for Marriott Bonvoy to celebrate the launch. The cocktail, inspired by the brands' mutual love for travel, coffee and connection, blends Starbucks Reserve Cold Brew with traditional Italian spirits, including Amaro Averna and Carpano Antica Formula Sweet Vermouth, finished with Scrappy's Orange Bitters, sparkling water and an orange swath. For a limited time, Starbucks Rewards and Marriott Bonvoy members with linked accounts can enjoy this exclusive global-inspired cocktail at U.S. Starbucks Reserve® Roasteries and the Starbucks Reserve Store at Empire State Building®. 

Since 2009, Starbucks Rewards program continues to grow in popularity and offers members rewards, personalized offers, games, exclusive deals, and the ability to order ahead and pay using the Starbucks app. In Q2 FY24 (January - March 2024) in the U.S., Starbucks Rewards membership grew 6% over the prior year, to nearly 33 million 90-day active membership.