Victor Allen Coffee partners with Food Lion supermarkets to distribute its single serve coffee pods
October 18 - 2023
Coffee Geography Magazine
Trilliant Food & Nutrition, increased its distribution line for its Victor Allen's Coffee Brand at a leading east coast grocery retailer, Food Lion. Shoppers at more than 1,100 Food Lion stores on the east coast can find Victor Allen's single serve coffee pods in 36 count cartons in the following flavor profiles: Morning Blend, Donut Shop Blend, 100% Colombian and French Roast. New packaging graphics are also being launched on-shelf showcasing the NEW Victor Allen's Coffee Brand logo along with a refreshed design focusing on the core brand attributes that are important to both the brand and consumers.
"The Victor Allen's Coffee Brand is all about providing consumers with access to a great cup of coffee without having to comprise quality for price," said Tom Lehocky, Vice President of Sales for Trilliant Food & Nutrition. "By expanding our distribution through a Food Lion partnership, consumers on the east coast will now have access to high quality coffee at a price that won't break the bank. We are proud to partner with Food Lion and bring their shoppers this offering."
Founded in 1979, Trilliant Food & Nutrition is a coffee manufacturer in the U.S. providing coffee sourcing, roasting, extraction, packaging of dry and liquid formats, product development, supply chain management, and sales and marketing services to the world's leading retailers, foodservice operators, and brands.
Food Lion is an American regional supermarket chain headquartered in Salisbury, North Carolina, that operates over 1100 supermarkets in 10 states of the Mid-Atlantic and Southeastern United States (Delaware, Georgia, Kentucky, Maryland, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia and West Virginia). The chain employs over 63,000 people. It was founded in 1957 as Food Town, a single grocery store in Salisbury. It later expanded to many locations across North Carolina. It was independently operated until it was acquired by the Belgium-based conglomerate Delhaize Group in 1974. In 1983, the company changed its name and branding to Food Lion to allow it to expand into regions where Food Town was already in use by unrelated stores. Following further mergers and acquisitions, Food Lion, LLC is currently owned by Ahold Delhaize. The mascot’s name has been George the Food Lion since January 17, 1997.
For 20 consecutive years, The supermarket chain has been named Energy Star Partner of the Year and has received the Sustained Excellence Award for 18 consecutive years for its sustainability efforts. In partnership with parent company Ahold Delhaize USA, Food Lion aims to commit to heightened sustainability efforts, which include greater food transparency by 2025; reducing food waste by 50% by 2030 via composting, recycling and animal feed; and a 50% reduction in carbon emissions from its operations and 15% reduction for its supply chains by 2030. Since 2000, Food Lion and Feeding America have partnered to reduce food waste by donating more than 300 million meals to Food Lion's communities through their food rescue initiative. Retailers nationwide implement the food program within their local communities.