Illycaffe inaugurated a new location of Universita del caffee in São Paulo

Illycaffe inaugurated a new location of Universita del caffee in São Paulo

September 23 - 2022

Coffee Geography Magazine

illlycaffè, the Italian global coffee company opens the second Brazilian branch of the Università del Caffè in São Paulo to promote and disseminate the culture of quality coffee worldwide. It will offer courses for both hospitality professionals and consumers, joining the branch opened in 2000, dedicated to the training of coffee growers, and which, in tandem with the Ernesto Illy Award for Sustainable Coffee Quality for "Espresso" since 1991, was the forerunner of improving the sustainable quality of Brazilian coffee. 

Baristas, catering professionals and consumers will be able to follow the course that best suits their needs and interests. Shrouded in the atmosphere and rich history of the company, participants will be able to learn about the stimulating world of coffee and the unique illy blend, from plant to cup, from the industrialization phase to the development of sustainability along the entire supply chain and the sensory experiences. 

Practical classes will also teach the best techniques for preparing a perfect espresso, in addition to many other coffee-based drinks. Specialization and improvement courses, dedicated to hospitality professionals and offered in a structured environment with equipment for all coffee preparation systems, as well as specific training for customers and partners, will aim to ensure the perfect cup of coffee to the consumers of the illy bars.

"With the inauguration of this second Brazilian branch of Università del Caffè we want to strengthen our presence in the hospitality sector in Brazil, improving the training of those involved in the transformation of the product," - explains Moreno Faina, Director of the University of Coffee. "Brazil has always been strategic for illy, it was the country that gave rise to the Università del Caffè for the producers, initiating the expansion of a training model that is now replicated in 26 countries of the world." 

Promoting knowledge-sharing is the main objective of the Università del Caffè, which to date has trained more than 320,000 people with the expertise of the 80 certified professors working in the university's 26 other branches. 

illycaffè is an Italian family-owned company, founded in Trieste in 1933. Teh company produces a unique 100% Arabica blend, combining 9 of the best varieties in the world, selected by illycaffè: every day 8 million cups of illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single-brand cafés and shops, at home and in the office.