Chris Clark named Chief Technology Officer of BRCC

Chris Clark named Chief Technology Officer of BRCC

May 25 - 2022

Coffee Geography Magazine

Chris Clark, a twenty-five year technology professional with deep retail experience, most recently as Chief Information Officer (CIO) of Levi Strauss & Co., joined Black Rifle Coffee Company’s executive team as Chief Technology Officer. BRCC is a rapidly growing, mission-driven premium coffee company founded to support U.S. veterans, active-duty military, and first responders. The coffee firm is now listed as a newly public company building the team needed to meet the significant demand for its uniquely branded products.

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“Chris’s tremendous breadth of technology and supply chain experience will provide a competitive edge as we continue to scale all parts of our business, integrating our digitally native foundation to create our omnichannel flywheel model,” said BRCC Founder and CEO Evan Hafer. “He brings decades of experience and fulfills our commitment to add the world-class talent we need to execute our growth plans. Most importantly, he’s a Veteran who is passionate about our mission and values.”

Chris joins BRCC from Levi Strauss & Co., where, since 2017, he served as CIO with the responsibility of accelerating technology investments and digital innovation. In the role, he transformed the technology leadership team and built a talent pipeline to enable the organization to become more agile, innovative, and data driven. Prior to Levi’s, Chris was VP of Supply Chain Solutions at lululemon athletica, working as a partner between technology and the business to achieve enterprise goals, including supporting revenue growth from $700M to $1.6B. His career also includes multiple senior leadership positions at GAP Inc., where he led technology related to global supply chain systems and global application delivery operations. Chris’ private sector experience followed five years of military service as an aviation officer in the United States Army after graduating from the United States Military Academy, West Point with a Bachelor of Science in Mechanical Engineering.