Black Rock Coffee Bar offered Mexican Mocha Drink to celebrate Cinco De Mayo
May 7 - 2022
Coffee Geography Magazine
Black Rock Coffee Bar has offered its tasty Mexican Mocha drink all day on May 5th for just $3.00 for a medium drink to celebrate Cinco De Mayo, and for those who prefer coffee over margaritas. Cinco de Mayo is a yearly celebration held on May 5, which commemorates the anniversary of Mexico's victory over the Second French Empire at the Battle of Puebla in 1862, led by General Ignacio Zaragoza. The victory of a smaller, poorly equipped Mexican force against the larger and better-armed French army was a morale boost for the Mexicans. Zaragoza died months after the battle from an illness, and a larger French force ultimately defeated the Mexican army at the Second Battle of Puebla and occupied Mexico City. More popular in the United States than Mexico, Cinco de Mayo has become associated with the celebration of Mexican-American culture. Celebrations began in California, where they have been observed annually since 1863. The day gained nationwide popularity beyond those of Mexican-American heritage in the 1980s due to advertising campaigns by coffee, beer, wine, and tequila companies; today, Cinco de Mayo generates beer sales on par with the Super Bowl.
One of Black Rock Coffee Bar's most popular drinks, the Mexican Mocha made its debut on Black Rock's menu in 2008 and has been a customer-favorite ever since.
"Our version of the Mexican Mocha is unique because we use a premium spiced ground chocolate," said Josh Pike, CEO of Black Rock Coffee Bar. "Our Mexican Mocha spiced ground chocolate has aromatic spices which blend seamlessly with the other ingredients. Our customers like it and our baristas enjoy preparing the drink for them."
The spiced ground chocolate is laced with fragrant spices such as cocoa liquor, real vanilla, almond and cinnamon. To finish off this tasty Mexican spiced chocolate, it is mixed with espresso and 2% milk resulting in Black Rock's smooth and flavorful Mexican Mocha. Served iced, hot or blended, the Mexican Mocha has become one of Black Rock's top-selling drinks in 2021. It's available at the more than 100 Black Rock Coffee Bar locations. Founded in 2008 in Portland, Oregon, an area of the Pacific Northwest known for its coffee excellence, Black Rock Coffee Bar has expanded through the west and into the sunbelt, including Arizona, California, Colorado, Idaho, Oregon, Texas and Washington. The boutique coffee chain recently was named the Fastest Growing Private Company in Oregon and SW Washington in 2021 by the Portland Business Journal.