NEXE
hired CMP to promote its fully compostable coffee pods
NEXE Innovations Inc.announced its new marketing agency, Crew Marketing Partners
after terminating the previous agencies due to disapproval by TSX Venture Exchange. Crew will
work with the Company to create and implement targeted digital awareness
campaigns to drive online sales for its patented fully compostable NEXE Coffee
products which are compatible with the popular Keurig® single-serve brewing
systems.
"We
are excited to work with Crew Marketing Partners and believe that their
integrated approach to digital and traditional media will fit perfectly with
NEXE's unique position in the market," said Ash Guglani, President of
NEXE. " We spent considerable time identifying the ideal team to drive our
consumer marketing to ensure a successful launch. Crew will be instrumental in
helping NEXE expand its brand and marketing presence both online and eventually
with bricks and mortar retailers through curated ad
content specifically aimed at our various demographics."
Crew
Marketing Partners is a leading marketing and creative agency specializing in
the North American food and beverage industry. Founded in 2007, Crew's clients
sell throughout major retailers in North America and span numerous categories
with notable clients including Premium Brands, SunRype, Hardbite, and T-Fal, to
name a few.
Ash Guglani, NEXE's President
"Crew
Marketing has vast experience working with consumer packaged goods (CPG) brands
and has brought several to prominence at major grocers. They understand what it
takes to develop a brand from the ground up that can drive millions in
revenue," added Guglani. "With where NEXE is in its lifecycle, having
commercialized our XOMA Superfoods line and
Keurig® and Nespresso® OriginalLine compatible pods, now is the time to
partner with an agency that understands how to expand and grow a CPG
company."
It
is estimated that the single-serve coffee pod and capsule market was valued at
US$25.07 billion in 2020, and it is projected to register a CAGR of 7.07%
during the period between 2021-2026.1
"Crew
is excited to be partnering with NEXE. They have outstanding innovation that
can disrupt categories but they've also enhanced the quality and taste
experience that consumers will love. This combination is critical to a superior
brand and we cannot wait to unveil it," said Braden Douglas, Founder of
Crew Marketing Partners.
More
than 59 billion coffee pods are consumed each year,2 with traditional coffee
pods creating an enormous level of waste and taking hundreds of years to break
down in landfills. Recyclable pods too often include non-recyclable plastic and
aluminum that must be removed before recycling, and many are often not recycled
at all.
"Our pods are fully-compostable, can be placed whole into the green bin for composting in municipal compost facilities, and they do not need to be disassembled before disposal, making them as convenient as the traditional pods, without the waste," added Guglani. "It took over six years of research and development to create the NEXE pod, which can break down in as few as 30-35 days."