NEXE hired CMP to promote its fully compostable coffee pods

NEXE hired CMP to promote its fully compostable coffee pods 

November 10 - 2021 Coffee Geography Magazine

NEXE Innovations Inc.announced its new marketing agency, Crew Marketing Partners after terminating the previous agencies due to disapproval by TSX Venture Exchange. Crew will work with the Company to create and implement targeted digital awareness campaigns to drive online sales for its patented fully compostable NEXE Coffee products which are compatible with the popular Keurig® single-serve brewing systems.

"We are excited to work with Crew Marketing Partners and believe that their integrated approach to digital and traditional media will fit perfectly with NEXE's unique position in the market," said Ash Guglani, President of NEXE. " We spent considerable time identifying the ideal team to drive our consumer marketing to ensure a successful launch. Crew will be instrumental in helping NEXE expand its brand and marketing presence both online and eventually with bricks and mortar retailers through curated ad content specifically aimed at our various demographics."

Crew Marketing Partners is a leading marketing and creative agency specializing in the North American food and beverage industry. Founded in 2007, Crew's clients sell throughout major retailers in North America and span numerous categories with notable clients including Premium Brands, SunRype, Hardbite, and T-Fal, to name a few. 


Ash Guglani, NEXE's President 

"Crew Marketing has vast experience working with consumer packaged goods (CPG) brands and has brought several to prominence at major grocers. They understand what it takes to develop a brand from the ground up that can drive millions in revenue," added Guglani. "With where NEXE is in its lifecycle, having commercialized our XOMA Superfoods line and  Keurig® and Nespresso® OriginalLine compatible pods, now is the time to partner with an agency that understands how to expand and grow a CPG company."

It is estimated that the single-serve coffee pod and capsule market was valued at US$25.07 billion in 2020, and it is projected to register a CAGR of 7.07% during the period between 2021-2026.1

"Crew is excited to be partnering with NEXE. They have outstanding innovation that can disrupt categories but they've also enhanced the quality and taste experience that consumers will love. This combination is critical to a superior brand and we cannot wait to unveil it," said Braden Douglas, Founder of Crew Marketing Partners.

More than 59 billion coffee pods are consumed each year,2 with traditional coffee pods creating an enormous level of waste and taking hundreds of years to break down in landfills. Recyclable pods too often include non-recyclable plastic and aluminum that must be removed before recycling, and many are often not recycled at all.

"Our pods are fully-compostable, can be placed whole into the green bin for composting in municipal compost facilities, and they do not need to be disassembled before disposal, making them as convenient as the traditional pods, without the waste," added Guglani. "It took over six years of research and development to create the NEXE pod, which can break down in as few as 30-35 days."