Lavazza's
exclusive coffee partnership with the US Open tennis championships brings a
Brunch of Champions in collaboration with Chef Daniel Boulud
Lavazza coffee maintains its position as decades long support for the major tennis
tournaments as the official coffee of the US Open which will return at 100%
spectator capacity from August
30th to September 12th. Lavazza will
celebrate the glorious return of spectator sports and live events, by offering
a specially curated Brunch of Champions by Chef Daniel Boulud and exclusive
recipes highlighting Lavazza's newest ¡TIERRA! range.
Daniel Boulud, Michelin-starred chef and long-time Lavazza partner has setup a special
Brunch of Champions box which will be available for purchase nationwide on
Goldbelly.com now through Sept
9th.
The
curated brunch gift box for two includes an assortment of pre-prepared
signature French pastries including two house made almond croissants, four
Lavazza Coffee infused Cannelé de Bordeaux and brioche as well as
Chef Daniel Boulud's signature
lemon-chive butter and smoked salmon. The box will also include recipes for the
fan-favorite Lavazza Espresso Shakerato and Lavazza Mojito recipes to create
the ultimate at home viewing experience. In addition, Lavazza has included
their iconic Italian stovetop coffee maker, Carmencita, along with Lavazza
¡TIERRA! for Planet and Amazonia organic coffee. New York based
tennis fans who purchase the brunch box Aug 24 through 31 should keep an eye
out for a pair of golden tickets in their gift set. The lucky winner of the
tickets and a guest of their choice will be hosted by Lavazza and Chef Daniel Boulud in
Lavazza's VIP Suite at the US Open on September 8th.
Lavazza
plans to serve TIERRA Blends to athletes and fans attending the sporting event
with a variety of specialty coffee beverages at the USTA Billie Jean King
National Tennis Center's Food Village. The TIERRA Blends include
Amazonia, an organic coffee from Peru, where the Lavazza Foundation is
engaged in the protection of the environmental heritage of the Amazon
rainforest through consistent reforestation of the region and for Planet ,
a premium selection of organic Arabica from Africa, Central and South America,
where the Lavazza Foundation is teaching coffee producers agricultural
techniques to manage the effect of climate change.
Lavazza,
founded in Turin in
1895, has been owned by the Lavazza family for four generations. As one of the
world's most important coffee roasters, the Group now operates in more than 140
countries through its subsidiaries and distributors, with 70%of turnover
generated on international markets. Lavazza employs a total of over 4,000
people and in 2019 generated sales of € 2.2 billion.