Louis Dreyfus Co. Signs JV with Instanta Vietnam Ltd to build instant coffee plant

Louis Dreyfus Co. Signs JV with Instanta Vietnam Ltd to build instant coffee plant

August 29 - 2021 Coffee Geography Magazine

Louis Dreyfus Company headquartered in Rotterdam, Netherlands entered into a joint venture agreement with Instanta Vietnam Co Ltd to build a plant for instant coffee. Vietnam is the world’s second top exporter of coffee with production segment of entirely Robusta beans. The plant is planned to be built in Binh Duong province.

Louis Dreyfus controls 10% of the world's agricultural product trade, and the largest cotton and rice trader in the world. The company is also the world’s second top trader of sugar in volume. The construction for the instant coffee plant is expected to be started in early 2022.

“This venture complements Louis Dreyfus Company’s strong existing Vietnamese footprint and global Robusta green coffee business, enlarging our coffee product offer to customers to address growing instant coffee demand,”​ said Julien Terrisse, the company’s Head of Instant Coffee.

Julien Terrisse
Julien Terrisse, Head of Instand Coffee, Louis Dreyfus

Louis Dreyfus Company was founded in the Alsace, France by the 18-year-old Alsatian Ashkenazi, Jewish son of a farmer, under the name of his father, Louis Dreyfus in 1851. He created an immense wealth through cross border cereal trading. Then he diversified across shipping, weapons manufacturing, agriculture, oil and banking. Today Louis Dreyfus companies are present in more than 100 countries, with 72 offices. Major offices are located in Geneva, London, Beijing, Buenos Aires, Sao Paulo, Singapore, and New York. The company employs more than 22,000 people globally with total average annual gross sales in recent years have exceeded US$120 billion. 

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Speaking of the new working aragement in Vietnam, Thomas Couteaudier, LDC’s Chief Strategy Officer said, “Working with partners with complementary expertise and capabilities, and a shared commitment to sustainable production, is central to our strategy, as we evolve to embrace more of the value chain and meet our customers’needs,”

Instanta Vietnam Co is an important player in instant coffee private label brand productions with popular  brands such as Bon Aroma / Bon Cafe exporting to more than 60. 

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