Nestlé and Starbucks announced the inclusion of products for Global Coffee Alliance JV
July 30 - 2021 Coffee Geography Magazine
The new joint partnership is the
extension of the three-year collaboration through the global coffee alliance,
which has expanded the reach of Starbucks branded coffee and tea products across
79 markets outside Starbucks retail stores. Products which are mainly included
in the joint marketing strategy is whole bean, roast and ground as well as
Starbucks capsules for Nestlé's Nespresso and Nescafé Dolce Gusto proprietary
technologies.
The announcement by the two global
coffee companies is about their new plan starting from 2022 to bring Starbucks
RTD coffee drinks to markets in Southeast Asia, Latin America and Oceania.
The global coffee alliance will
primarily promote the most popular RTD products, such as Starbucks Frappuccino
and Starbucks Doubleshot, with a ‘strong innovation pipeline’ for the future.
“With our expansion plans into RTD
coffee, Nestlé will continue to build on its global leadership in coffee and
will benefit from new growth opportunities in a segment that is developing
rapidly and attracting new and younger consumers,” said David Rennie, Head of
Nestlé Coffee Brands.
David Rennie, Head of Nestlé Coffee Brands
“We continue to strengthen our
partnerships to extend the reach of the Starbucks brand globally. With its historical
local footprint and exceptional execution capabilities, Nestlé is an ideal
partner to help us develop and offer tailored Starbucks coffee beverages in
these regions,” said Michael Conway, group president International and Channel
Development for Starbucks. “Our partnership has proven highly successful for
both companies, and we are confident that this new collaboration will help us
meet our customers’ evolving needs.”
Michael Conway, group president International and Channel Development for Starbucks
Starbucks Coffee Company has been
committed to ethically sourcing and roasting high-quality arabica coffee.
Today, with nearly 33,000 stores worldwide, the company is the premier roaster
and retailer of specialty coffee in the world.
Nestlé is the world’s largest food
and beverage company with operations in 186 countries employing 273,000
employees. It has more than 2,000 brands range from global icons like Nescafé
or Nespresso to local favorites like Ninho. Nestlé is based in the Swiss town
of Vevey where it was founded more than 150 years ago.