Nestlé and Starbucks announced the inclusion of products for Global Coffee Alliance JV
July 30 - 2021 Coffee Geography Magazine
The new joint partnership is the extension of the three-year collaboration through the global coffee alliance, which has expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores. Products which are mainly included in the joint marketing strategy is whole bean, roast and ground as well as Starbucks capsules for Nestlé's Nespresso and Nescafé Dolce Gusto proprietary technologies.
The announcement by the two global coffee companies is about their new plan starting from 2022 to bring Starbucks RTD coffee drinks to markets in Southeast Asia, Latin America and Oceania.
The global coffee alliance will primarily promote the most popular RTD products, such as Starbucks Frappuccino and Starbucks Doubleshot, with a ‘strong innovation pipeline’ for the future.
“With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers,” said David Rennie, Head of Nestlé Coffee Brands.
David Rennie, Head of Nestlé Coffee Brands
“We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these regions,” said Michael Conway, group president International and Channel Development for Starbucks. “Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”
Michael Conway, group president International and Channel Development for Starbucks
Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 33,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world.
Nestlé is the world’s largest food and beverage company with operations in 186 countries employing 273,000 employees. It has more than 2,000 brands range from global icons like Nescafé or Nespresso to local favorites like Ninho. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.