Vietnam's TNI King Coffee Opens Its First Store in the US
TNI King Coffee, a café-chain from Vietnam opens its first
store in the US with the opportunity to venture the post Covid world. The
café-chain store which originated from Vietnam is strategically located in Anaheim California and
under 10 minutes walking distance to Disneyland. The store marks itself in
the heart center of Orange
County - Anaheim Garden Walk - the east outdoor shopping and
entertainment center of Disney Resort surrounded by popular restaurant chain
Cheesecake Factory, Bubba
Gump, etc. This marks the second overseas stores of the
café-chain which operates in more than 50 outlets in Vietnam, South Korea and
now the United States.
Vietnam as the third largest exporter of coffee after Brazil and Colombia is
known mainly for its Robusta beans.
The
coffee shop layout is designed to combine East-meet-West culture, reminiscent
of the country and people of Vietnam. Grab & Go area provides a
feeling of convenience and comfort to visitors. The coffee shop's
arrangement ensures to comply with current Covid-19 regulatory from States like
mask mandate, social distancing and disinfect through the store
frequently.
At
King Coffee Anaheim offers
visitors an extensive range of traditional Vietnamese coffee: Vietnamese Iced
Coffee aka Café Sua Da, Vietnamese Black Iced Coffee, Egg Coffee along with
other popular option like Caramel Macchiato, Café Latte, Americano,
etc. Their hand-crafted drink is made entirely with coffee beans imported
from Vietnam and
around the world. Beside hand-crafted coffee, King Coffee also offers various
meal option -Vietnamese Beef Pho, BanhMi, Ham & Swiss Croissant, Caesar
Salad together with more than 20 options of popular pastry. With a broad menu
selection, King Coffee is a one-stop station for any time of the day -
breakfast, brunch, lunch and dinner. In addition, visitors can purchase King
Coffee's products directly at the store. They have a wide range products from
instant coffee (best seller 3in1 Instant Coffee Bag 88 Sticks, Espresso,
Gourmet Blend and Expert Blend) to ground and whole beans coffee.
"The opening of the first restaurant in the United States marks a strong development of TNI King Coffee in the world market," said Ms. Le Hoang Diep Thao - Founder and CEO of TNI King Coffee brand.
Known as the Coffee Queen of Vietnam, Le Hoang Diep Thao is the one who
laid the cornerstone of Trung Nguyen coffee empire – the largest coffee
corporation in Vietnam and a highly-acclaimed national brand. Thao and Trung
Nguyen have brought Vietnamese coffee to the whole world, unlocking numerous
business and job opportunities for millions of people.
Le
Hoang Diep Thao is now the CEO of Trung Nguyen International (TNI). She is also
the co-founder and co-owner of Trung Nguyen Group (TNG) – a proud national
brand of Vietnam. Over the past 20 years, Thao has proven herself as a bold
thought leader whose strategic decisions have boosted Trung Nguyen’s growth as
the No.1 coffee brand in Vietnam and one of the largest coffee makers in Asia.
In 2020, the TNI King Coffee
international market is expanded from 60 countries to more than 120 countries
and territories. Revenue and market share increased by 200%, the Russian
market alone grew by up to 350% despite the on-going global pandemic.
The opening of TNI King Coffee café-chain in Anaheim California marks the very first global expansion plan for the coffee magnate in the United States. The company plans to open additional 20 stores this year and 100 stores by 2022 in the United States thru franchising business model. Globally, the company aims for further expansion into many countries such as China, Middle East, Europe, Russia and all over Southeast Asia.
With those successes, in 2020, the
brand was voted by Global Brands Magazine as "Fastest Growing Coffee Brand
for Global" and "Most Popular Coffee Brand. in Vietnam”.
The United States is the first
market that Ms. Le Hoang Diep Thao chooses to launch TNI King Coffee
in October 2016. To date, TNI King Coffee products have been sold at
multiple Asian supermarkets across United States - HoaBinh
Supermarket (Westminster, California), Saigon City Market (Westminster,
California), ABC Supermarket - (Anaheim, California). , Hong Kong Grand Prairie
(Dallas, Texas), Hiep Thai Supermarket (Houston, Texas), City Farmer Market 6
(Duluth, Georgia), Native American supermarkets such as Tawa Services Inc
(Buena Park, California), Supervalu (Commerce, California), Aliments Inc
(Ronkonkoma, New York) and various e-commerce platforms such as Amazon's (https://amzn.to/37ZP6UI), Walmart (https://bit.ly/3uKKaN9)
and on official webstore of TNI King Coffee in the USA (https://kingcoffeeusa.com)
In 2020, TNI King Coffee also opened
its USA Headquarter office in the United States to
facilitate transactions with domestic partners. The California-based
headquarters are equipped with training center, logistic center as well as
product development center to cater to the rapid market development in the
United States thru its FMCG distribution as well as café franchising
business.
Less than 5 years of inception TNI King Coffee has successfully built a brand
in the world market and effectively managed the global distribution
network. It uses various blends ofroasted coffee from beans sourced from Ethiopia, Brazil, Kenya, Indonesia,
and especially Robusta from Vietnam - Buon Ma Thuot, Arabica of
CauDat region (Lam Dong).