May 14 - 2021
Coffee Geography Magazine
NuZee, Inc., a leading U.S. producer and co-packer of specialty single serve pour-over coffee pouches and pour over drip cupstoday announced that after 12 years with Farmer Brothers, Jose Ramirez will be leaving Farmer Brothers and joining NuZee as its Chief Sales Officer and Chief Supply Chain Officer. Mr. Ramirez brings to NuZee over 20 years of coffee industry experience and relationships. As the Chief Sales Officer and Chief Supply Chain Officer, he will be responsible for NuZee's sales strategy for both traditional and non-traditional channels.
Jose Ramirez, CSO, NuZee, Inc.
started with Farmer Brothers as the Director of Coffee and has held many
notable positions throughout the organization. Most recently, as the Vice
President of Coffee Strategy and Sustainability for Farmer Brothers, he was
responsible for green coffee management, customer and vendor partnerships, and
company sustainability initiatives. Mr. Ramirez has been very
active in the coffee community, serving on several boards including World
Ruben Inofuentes, Farmer
Brothers' Chief Supply Chain Officer, said, "We are grateful for the many
years of service, the opportunities Jose has brought to Farmer Brothers, and
the deep connections he developed with many of our strategic partners. We
are excited about the ability to continue to work with him at NuZee to help
scale their innovative products in the United States by utilizing our
manufacturing and distribution capabilities."
Higashida, President and CEO of NuZee, said, "I am very excited to
have Jose Ramirez join
our organization and believe that his deep knowledge in the specialty coffee
space coupled with his vast network of coffee roasters, brands, and other
industry related relationships will help catapult NuZee's growth over the
In November 2020, NuZee
and Farmer Brothers announced a strategic partnership under which Farmer
Brothers provides access to manufacturing capacity as NuZee continues to roll
out innovative coffee and tea products in the United States.
in 1912, Farmer Bros. Co. is a national coffee roaster, wholesaler,
and distributor of coffee, tea, and culinary products. The company's product
lines include organic, Direct Trade, and sustainably produced coffee. With a
robust line of coffee, hot and iced teas, cappuccino mixes, spices, and
baking/biscuit mixes, the company delivers extensive beverage planning services
and culinary products to its U.S. based customers. The company serves
a wide variety of customers, from small independent restaurants and foodservice
operators to large institutional buyers like restaurant, department and
convenience store chains, hotels, casinos, healthcare facilities, and gourmet
coffee houses, as well as grocery chains with private brand coffee and consumer
branded coffee and tea products, and foodservice distributors.