May 14 - 2021
Coffee Geography Magazine
NuZee, Inc., a leading U.S. producer and co-packer of specialty single serve pour-over coffee pouches and pour over drip cupstoday announced that after 12 years with Farmer Brothers, Jose Ramirez will be leaving Farmer Brothers and joining NuZee as its Chief Sales Officer and Chief Supply Chain Officer. Mr. Ramirez brings to NuZee over 20 years of coffee industry experience and relationships. As the Chief Sales Officer and Chief Supply Chain Officer, he will be responsible for NuZee's sales strategy for both traditional and non-traditional channels.
Mr. Ramirez started with Farmer Brothers as the Director of Coffee and has held many notable positions throughout the organization. Most recently, as the Vice President of Coffee Strategy and Sustainability for Farmer Brothers, he was responsible for green coffee management, customer and vendor partnerships, and company sustainability initiatives. Mr. Ramirez has been very active in the coffee community, serving on several boards including World Coffee Research.
Ruben Inofuentes, Farmer Brothers' Chief Supply Chain Officer, said, "We are grateful for the many years of service, the opportunities Jose has brought to Farmer Brothers, and the deep connections he developed with many of our strategic partners. We are excited about the ability to continue to work with him at NuZee to help scale their innovative products in the United States by utilizing our manufacturing and distribution capabilities."
Masa Higashida, President and CEO of NuZee, said, "I am very excited to have Jose Ramirez join our organization and believe that his deep knowledge in the specialty coffee space coupled with his vast network of coffee roasters, brands, and other industry related relationships will help catapult NuZee's growth over the coming quarters."
In November 2020, NuZee and Farmer Brothers announced a strategic partnership under which Farmer Brothers provides access to manufacturing capacity as NuZee continues to roll out innovative coffee and tea products in the United States.
Founded in 1912, Farmer Bros. Co. is a national coffee roaster, wholesaler, and distributor of coffee, tea, and culinary products. The company's product lines include organic, Direct Trade, and sustainably produced coffee. With a robust line of coffee, hot and iced teas, cappuccino mixes, spices, and baking/biscuit mixes, the company delivers extensive beverage planning services and culinary products to its U.S. based customers. The company serves a wide variety of customers, from small independent restaurants and foodservice operators to large institutional buyers like restaurant, department and convenience store chains, hotels, casinos, healthcare facilities, and gourmet coffee houses, as well as grocery chains with private brand coffee and consumer branded coffee and tea products, and foodservice distributors.