Zavida Coffee Roasters Partners With The Pioneer Woman To
Launch New Coffee Line
February 20 - 2021
Coffee Geography MagazineThe PioneerWoman®, represented by Earthbound Brands, announced that they have
partnered with a leading producer of coffee, Zavida Coffee Roasters, to provide
customers across the country with a new, premium coffee line.
Zavida Coffee Roasters, a producer of gourmet coffee for
over 40 years, has partnered with Ree Drummond, known as The Pioneer Woman.
"Mornings come very early on our ranch,"
Drummond said. "Coffee is one of my favorite things about rising and shining,
and I love to sip it all day. My coffee line with Zavida Coffee Roasters
includes both high-quality coffee beans and single-serve cups in both flavored
and non-flavored blends that I think you will absolutely love!"
The Pioneer Woman® line includes premium ground coffee
beans and single-serve cups featuring three non-flavored blends: Up & At
'Em (Breakfast Roast), Saddle Up (Medium Roast), and Giddy Up (Dark Roast).
The line also includes a range of flavored blends,
carefully developed by Drummond, and inspired by her popular recipes. Flavored
blends include:
Hazelnut Vanilla: This coffee blend celebrates all things
hazelnut with added vanilla flavor.
Cinnamon Rolls: Inspired by Ree's mom's legendary
cinnamon roll recipe.
Toffee Crème Brûlee: This indulgent blend celebrates
Ree's favorite dessert: Crème Brûlée.
Caramel Fudge Brownie: Ree loves layered caramel fudge
brownies so much, it inspired this blend.
Pecan Pie: Pecan pie is the ultimate dessert in the
Drummond family. This coffee blend is like pecan pie in a cup, with the same
custardy goodness you'd expect.
French Vanilla: A cup of French vanilla coffee is hard to
beat, and it's a staple in Ree's coffee rotation.
Pumpkin Spice: The pumpkin spice flavors are amped up in
this seasonal blend, and just a sip makes you feel happy.
Spicy Cowgirl (Coming Soon): Ree's signature spicy coffee
drink made with notes of chocolate, cinnamon, chile, and cayenne now turned
into beans to enjoy at home.
"At Zavida, we're all about great tasting coffee –
and we're excited to bring our passion for combining the world's best coffees
with unique flavors to the Pioneer Woman brand. Our team crafted these blends
to be enjoyed both hot and cold-brewed, so Ree's fans can indulge in her
favorite treats one steamy (or iced) cup at a time," said Charles
Litterst, Chairman at Zavida Coffee Roasters.
"We are thrilled to be partnering with Zavida Coffee
Roasters to bring The Pioneer Woman Coffee to retailers nationwide," said
Jeffrey Cohen, co-chairman at Earthbound. "This partnership marks the
continued expansion in an important category for the brand, food, to bring the
most popular flavors from Ree's recipes into her fans' homes."
The Pioneer Woman coffee single serve cups are currently
available for purchase online on Walmart.com, Amazon.com and Zavida.com, and
ground beans will be available for purchase in late Spring 2021. The coffee
line will be at retailers nationwide later this year.
Ree Drummond is the creator of the popular, award-winning
"The Pioneer Woman" website, a New York Times best-selling cookbook
author, and the host of her own show on the Food Network. Since launching her
career in 2006, Drummond has grown her brand into a dynamic and successful
company, all while being a wife and mother to four kids and a lovable pack of
dogs on her ranch outside of Pawhuska, Oklahoma.