Le Hoang Diep Thao, CEO of King Coffee releases her new book “The Queen of King Coffee"
January 1 - 2022
Coffee Geography Magazine
Le Hoang Diep Thao, founder, and CEO of global brand King Coffee and co-founder of
Vietnam’s Trung Nguyen Coffee has released her new book “The Queen of King
Coffee” at Expo in Dubai.
The book, released in Dubai to mark the Vietnamese coffee industry’s increasing
ties with the Middle East, is the first major business autobiography of a
Vietnamese entrepreneur ever released in English or Vietnamese.
As the first volume to share detailed management lessons and explore the life
history of a Vietnamese business leader, it offers readers around the world
insights into Vietnam’s coffee industry, lessons in building a business, and
paints a picture of post-war Vietnamese culture against the backdrop of
theglobal coffee trade. Moreover, the book engages readers’ curiosity to try
the taste of Vietnam’s robusta coffee.
“I believe that it is now time for Vietnam to affirm coffee as an important
strategic economic industry for our country and to consider how our coffee
should be branded and promoted as proudly Vietnamese,” said Mrs. Diep Thao in
her speech, noting that most international coffee drinkers are unaware theyare
consuming Vietnamese produce despite its predominance on the global market.
Le
Hoang Diep Thao, CEO and founder of King Coffee
The
entrepreneur is known for her advocacy of the quality of Vietnamese robusta and
her efforts to “change the game” in the international coffee industry where
robusta coffee dominates global trade despite a pervading focus onarabica beans
among consumers of specialty coffee. As vice president of Vietnam’s coffee
& cocoa association VICOFA, Mrs. Diep Thao has dedicated herself to
encouraging broader international awareness of the rich flavors of robusta. “As
the builder of the two most successful coffee companies in the history of
Vietnam’s coffee and with great aspirations to affirm the position of Vietnam’s
robusta coffee, she has an extraordinary story that has the potential to move,
inspire and fascinate readers from all over the world,” claimed The Queen of
King Coffee’s executive editor Michael Arnold, whose agency Metro Writers
produced the book in Vietnam. “The book opens her business journey, lays the
foundations for revolutionary change in the coffee industry, and crowns her
business the ‘king of coffee’, telling the story of the rise of a number one
brand grown from a rural late-90s coffee stall to become a global empire
exporting delicious Vietnamese robusta to more than 120 countries around the
world.”
“The Queen of King Coffee shares Diep Thao’s real-world management and business
experiences as the founder and chief executive of King Coffee, an inspiration
for all women and young entrepreneurs who dream of business success,” he added.
“I’ve written this book to be the first comprehensive business manual of a
Vietnamese businesswoman,” said Diep Thao during her presentation. “Through
this book, you will learn from my more than 25 years of management experiences
why Vietnam produces more female CEOs than any other country in the region. In
these pages, I also reveal my business management strategies and principles,
share examples, and explain all the important decisions that have brought me
success and strengthened my resolve.”
Trung Nguyen International King Coffee was founded in
Singapore in 2008 by Trung Nguyen Group’s co-founder Le Hoang Diep Thao. Trung
Nguyen International's current headquarters is located in Ho Chi Minh City,
Vietnam.