Keurig Dr Pepper introduces BrewID, new technology platform
August 5 - 2021 Coffee Geography Magazine
Keurig Dr Pepper introduced BrewID™, a next-generation
technology platform designed to give consumers a perfectly customized, rich
full-flavored coffee just the way they like it. The first brewer to
feature this technology, the K-Supreme Plus® SMART brewer with
BrewID, is now available on Keurig.com.
To
provide consumers a distinctively delicious cup every time, BrewID technology
recognizes the specific brand and roast of the K-Cup® pod and automatically
customizes the brew settings to the recommendations of the coffee expert who
created it. BrewID unlocks customized settings for the over
900 K-Cup® pod varieties available in the Keurig® system. Consumers
can also put their own spin on perfection, by fine tuning it even more with an
expanded range of temperature, strength and size settings.
"The
K-Supreme Plus SMART brewer is the first offering within our next-generation
portfolio of brewers, designed to enhance and elevate the at-home coffee
experience," said Mauricio
Leyva, President of Coffee Systems at Keurig Dr Pepper.
"With BrewID technology, consumers can create their perfect cup of coffee
with every brew, delivering sophisticated convenience and our most personalized
brewing experience yet."
Mauricio Leyva, President of Coffee Systems at Keurig Dr Pepper
In
addition to BrewID, the K-Supreme Plus SMART has a host of features designed to
deliver a perfectly customized cup of coffee and overall convenience with the
brewing experience, including:
Connected
Convenience:
Consumers can save their coffee preferences, schedule a brew in advance or brew
a cup from anywhere via the Keurig mobile app
SMART
Auto-Delivery:
BrewID helps to manage a consumer's pantry, with the ability to reorder K-Cup®
pods based on their consumption so they don't run out
MultiStream
Technology™:
Keurig's most recent advanced brewing feature, MultiStream Technology, uses
five streams of water instead of one to thoroughly saturate the coffee grounds
to extract full flavor and aroma from every cup
Sleek
Design: Premium
black stainless-steel finish and a 78 oz. removable reservoir
Levya
added, "This capability would not be possible without the strength of our
coffee expertise and our robust partner network of coffee brands, which is why
only Keurig could deliver this type of customization and variety
selection."
Keurig
Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in
excess of $11 billion and
nearly 27,000 employees. KDP holds leadership positions in soft drinks,
specialty coffee and tea, water, juice and juice drinks, and mixers, and
markets the #1 single serve coffee brewing system in the U.S. and Canada. The
Company's portfolio of more than 125 owned, licensed and partner brands is
designed to satisfy virtually any consumer need, any time, and includes
Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®,
Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales
and distribution network, KDP can deliver its portfolio of hot and cold
beverages to nearly every point of purchase for consumers.