WANDERING BEAR EXPANDS NATIONAL FOOTPRINT WITH TARGET LAUNCH
August 15 - 2026
Coffee Geography Magazine
Wandering Bear is making its biggest retail move yet with a nationwide expansion into Target stores, bringing its lineup of organic cold brew and high-protein lattes to coffee lovers across the country.
Beginning in August, four 8-ounce cans — Organic Original Black, Double Latte, Vanilla Latte, and Mocha Latte — rolled out to all Target locations nationwide. The launch follows a June introduction of three 32-ounce multi-serve cartons (Organic Original Black, Espresso Roast, and Double Latte) in approximately 300 Target stores across the Midwest and Northeast.
"There's such exciting momentum behind Target's merchandising strategy right now, and we are beyond thrilled to play a role in that by bringing accessible wellness to the Target guest with Super Premium cold brew and better-for-you lattes," said Ben Gordon, President and co-founder of Wandering Bear.
Matt Bachmann & Ben Gordon of Wandering Bear Coffee
Founded in 2014 by Matt Bachmann and Ben Gordon, Wandering Bear has evolved from a New York City startup into a national leader in premium organic cold brew. The company has earned the trust of thousands of offices, retailers, and restaurants for its fresh-tasting, better-for-you coffee. Wandering Bear made history as the first company to put cold brew in a box, revolutionizing how consumers enjoy premium iced coffee at home and on the go.
The Target expansion represents Wandering Bear's most significant retail moment since the company's exclusive high-protein latte launch with Whole Foods last fall, dramatically increasing accessibility for shoppers seeking coffee shop quality without the trip to the café.
The 8-ounce can collection features:
• Organic Original Black — Wandering Bear's signature roast profile, unsweetened and ready to drink straight from the can
• Double Latte, Vanilla Latte, and Mocha Latte — Crafted with Wandering Bear's organic cold brew coffee base and ultra-filtered milk protein, delivering 11 grams of protein and half the sugar of leading canned lattes while maintaining the creamy, rich indulgence of a specialty coffee shop latte
The 32-ounce multi-serve cartons include:
• Organic Original Black and Espresso Roast — Ideal for households consuming more than a single serving
• Double Latte — Offering the same better-for-you high-protein latte experience in a larger format
The launch arrives as Target doubles down on its "food-forward" strategy, introducing thousands of new food and beverage items this year with a focus on wellness, protein, and trending flavors. The retailer aims to make its grocery aisles a primary reason shoppers choose Target over competitors.
Wandering Bear's nutrition-forward lattes and super premium cold brew align perfectly with this initiative, providing Target shoppers with another better-for-you, on-trend option in a category the retailer is actively investing in.