Vietnam's Coffee Exports Reach $5.45 Billion Despite Price Slump
August 6 - 2026
Coffee Geography Magazine
Vietnam's coffee sector has demonstrated remarkable resilience in the first seven months of 2026, with export volumes surging even as global prices continue to pressure overall revenue, according to the Ministry of Agriculture and Environment.
The Southeast Asian nation exported approximately 1.2 million tons of coffee between January and July, generating $5.45 billion in revenue. While export volume jumped 10.8% compared to the same period in 2025, export value declined 11.2%, reflecting a significant downturn in international coffee prices. The average export price fell to approximately $4,537 per ton, marking a sharp 19.9% decrease year-on-year.
Despite the price headwinds, Vietnam's coffee industry continues to consolidate its position as a global powerhouse. The country remains the world's second-largest coffee exporter, accounting for roughly 20% of global coffee exports, while maintaining its unchallenged status as the leading producer and exporter of Robusta coffee beans.
Germany, Italy, and Japan retained their positions as Vietnam's three largest coffee export markets, collectively accounting for 28.6% of total exports. Germany led with a 13.5% share, followed by Italy at 7.9% and Japan at 7.2%. These established markets continue to provide a stable foundation for Vietnam's coffee exports, particularly for the robust Robusta variety favored in European and Asian blends.
However, the most remarkable growth story emerged from China, which demonstrated extraordinary appetite for Vietnamese coffee among the nation's 15 largest export destinations. Export value to China surged by an impressive 76.1% from the previous year, signaling rapidly evolving consumer preferences in the world's most populous nation. The dramatic increase reflects China's growing coffee culture, particularly among younger urban consumers who are increasingly embracing specialty coffee beverages.
Industry analysts attribute the volume growth to Vietnam's competitive production costs and consistent quality improvements, which have helped maintain market share despite price fluctuations. The country's coffee sector has also benefited from increased investment in processing technology and sustainable farming practices.
Looking ahead, the ministry projects that Vietnam's coffee exports could approach 1.8 million tons for the full year, though revenue projections remain cautious given the volatility in global commodity markets. The industry is increasingly focusing on value-added products and branding initiatives to mitigate the impact of price volatility.
The contrasting dynamics of surging volume and declining value highlight the complex challenges facing Vietnam's coffee industry as it navigates shifting global market conditions while seeking to capitalize on emerging opportunities in new markets like China.