New Report by Löfbergs Reveals the Depth of Sweden’s Coffee Culture
February 15 - 2026
Coffee Geography Magazine
A new survey reveals that coffee remains an indispensable part of daily life in Sweden, with eight out of ten people drinking it regularly. The third edition of the Löfbergs Coffee Report, the most comprehensive study of Swedish coffee habits, shows that filter coffee continues to reign supreme while consumers maintain a strong perception of coffee as good value for money, despite recent price increases.
Filter coffee firmly holds its position as the nation's favorite, with seventy percent of respondents naming it their most frequently consumed type. The dominance becomes even clearer when looking at monthly consumption, where a staggering eighty-five percent of coffee drinkers have enjoyed filter coffee in the past month, far outpacing instant coffee at twenty-five percent.
The survey underscores just how deeply coffee is woven into the fabric of Swedish mornings. When asked about their most important coffee moment, over two-thirds point to the morning hours. Anders Thorén, Head of Corporate Communications at Löfbergs, notes that this reinforces coffee's role in the national routine, highlighting previous findings that a majority of Swedes have already had their first cup before eight in the morning. It is, he suggests, a clear sign that coffee is what helps the country wake up.
Anders Thorén, Head of Corporate Communications at Löfbergs
Even in the face of rising retail prices, Swedes' commitment to their brew shows no sign of wavering. A solid majority of consumers still believe coffee offers good or low value for money, with sixty-one percent expressing satisfaction with the current price level of approximately 1.50 SEK per cup. This enduring appreciation is reflected in their habits, as seventy-nine percent report drinking as much coffee as before, or even more.
The survey also places coffee in a broader context, revealing it as the beverage Swedes are most willing to pay for at retail, topping the list ahead of juice, milk, soft drinks, and energy drinks. Thorén observes that there is no doubt Swedish consumers place a remarkably high value on their coffee, a sentiment that clearly transcends minor economic fluctuations.
The report, conducted by Kantar Media with nearly 4,000 respondents aged 18 to 79, paints a picture of a nation whose coffee culture is not only deeply rooted but also remarkably resilient. For the family-owned roaster Löfbergs, founded in 1906 and now one of the largest in the Nordics, these findings affirm the enduring power of the daily cup from a country where coffee is far more than just a beverage.