7-Eleven, Inc. and Green Day Launch exclusive anniversary blend, Band's Punk Bunny Coffee to Celebrate 60 Years of 7-Eleven's To-Go Coffee with free Tattoo for customers
August 25 - 2024
Coffee Geography Magazine
On August 28, 7-Eleven, Inc. will debut an exclusive Anniversary Blend of Green Day's coffee brand, Punk Bunny Coffee, at 7-Eleven®, Speedway® and Stripes® stores nationwide for a limited time. This epic collaboration was brewed up to commemorate the 60th anniversary of 7-Eleven originating the idea of freshly brewed coffee in to-go cups and the 30th anniversary of Green Day's breakout album.
To celebrate the launch, 7-Eleven and Punk Bunny are offering the chance to win big by honoring the tradition of Green Day fans solidifying their fandom in ink – with a twist. On August 28 starting at 8:00 a.m. ET, the first 50 fans to show up at 7-Eleven at 800 6th Ave in New York City and get inked with a custom 7-Eleven x Punk Bunny tattoo will receive free 7-Eleven coffee for 711 days. The unique, semi-permanent tattoo is designed by Lady Cobra, a fellow Bay Area native and tattoo artist who will be on-site at the event inking some fans herself.
7-Eleven, Inc. and Green Day Announce Launch of Exclusive Anniversary Blend of Band’s Punk Bunny Coffee to Celebrate 60 Years of 7-Eleven’s To-Go Coffee
"This year, we celebrate the 60th anniversary of 7-Eleven as the first national retailer to offer freshly brewed coffee in to-go cups, making us the OG To-Go coffee destination," said Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages) at 7-Eleven. "What better way to celebrate than by teaming up with Punk Bunny to bring new and exclusive coffee options to our customers and offering a one-of-a-kind coffee experience?"
"When we first came together as a band back in high school, the 7-Eleven in our hometown was our go-to spot," said Billie Joe Armstrong, frontman of Green Day. "As we celebrate the anniversaries of two of our biggest albums, it's a full circle moment to have our coffee company Punk Bunny available at 7-Eleven stores."
"As a Green Day fan myself, I am particularly excited to share this collaboration with our customers," said Marissa Jarratt, Executive Vice President & Chief Marketing and Sustainability Officer. "The addition of Punk Bunny to the 7-Eleven coffee lineup continues our commitment to bring new, exclusive items to stores. Together with Punk Bunny, we hope to excite coffee and music fans everywhere and celebrate 60 years of our to-go coffee."