Löfbergs receives prize from the Great Taste Award in the UK for its single origin Brazil coffee
August 23 - 2024
Coffee Geography Magazine
Sweden-based coffee roaster Löfbergs has won the Great Taste Award in the UK for its Single Origin Brazil coffee. According to Löfbergs’s CEO Anders Fredriksson, the award is of essential importance for the family-owned company.
“Great taste is a cornerstone in our offering, which is why this award is highly appreciated. It shows that we succeed in our ambition to source and produce high-quality coffee, and pave the way for increased sales in all our markets,” says Anders Fredriksson, CEO of Löfbergs.
Anders Fredriksson, CEO of Löfbergs
The Great Taste Award is one of the world’s largest and most trusted food and drink accreditation scheme. It is presented by The Guild of Fine Food, which judges and recognizes products in the food and beverage industry with help from its panel of over 500 experts.
Löfbergs' big breakthrough in the UK came in 2022 when Tesco, the nation’s largest retailer, started selling Löfbergs in its stores, and the brand has since seen substantial growth.
“The response has been very positive, and we have great opportunities to keep growing in the UK,” says Anders Fredriksson.
Löfbergs was founded in 1906 in Karlstad, Sweden, and is now one of the largest family-owned coffee roasters in the Nordic countries. The company started exporting coffee in 1993, serving 12 million cups of coffee per day as one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The company offers brands like Löfbergs, Peter Larsen Kaffe and Kobbs.
Löfbergs, named Löfbergs Lila until 2012, is a coffee roastery in Karlstad, Sweden. It was founded by the three brothers Josef, Anders and John Löfberg.
The company is one of the largest coffee roasteries in the Nordic countries. The main office and one of the roasteries are located in Karlstad. They own 50% of Peter Larsens Kaffe in Viborg, Denmark. Löfbergs also owns Kobbs tea. The company has 200 employees.
In recent years, Löfbergs have strengthened its position in the Swedish market, with an emphasis on social responsibility and working for a better environment. Löfbergs is one of Europe's largest importers of organic and fair trade coffee, as well as being Sweden's major supplier of coffee to restaurants, cafés and companies.
In addition, Löfbergs sponsors the ice hockey team Färjestad BK as well as Löfbergs Arena. For many years, Färjestad's team colours were the same purple and yellow as Löfbergs's colours, but that was changed for the 2006–07 season. In August 2012, the roastery dropped Lila from its name to become Löfbergs.