Nestle with Blue Bottle Coffee introduces NOLA, a newly crafted instant blend
October 9 - 2024
Coffee Geography Magazine
Nestlé is expanding its cold coffee offering with the launch of Blue Bottle Coffee's New Orleans (NOLA) Craft Instant Coffee Blend. This is the latest addition to Blue Bottle's New Orleans-Style Iced Coffee offerings, leveraging Nestlé's soluble coffee expertise.
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. The company’s origin dates back to the 1860s when two separate Swiss enterprises were founded that would later form Nestlé. In the following decades, the two competing enterprises expanded their businesses throughout Europe and the United States.
The new blend by its subsidiary Blue Bottle Coffee, NOLA Craft Instant Coffee Blend is a blend of coffee, chicory and sugar, carefully roasted and alchemized into aromatic granules that dissolve into the classic New Orleans-style iced coffee. To make NOLA at home, consumers only need to add water, ice and their milk of choice. It is currently available from Blue Bottle in the United States, Japan, South Korea and China.
Damien Tissot, Head of Nestlé R&D for Coffee: "Thanks to our coffee innovation capabilities, we continue to deliver delicious in-home cold coffee experiences for consumers. In partnership with Blue Bottle, we've developed a soluble version of the New Orleans-Style Iced Coffee, that combines the iconic flavor of a café favorite with convenience, making it easier to enjoy cold coffee whether at home or on-the-go. It's another step forward in crafting beverages that resonate with the next generation of coffee drinkers."
The NOLA range has become one of the most popular beverages sold in Blue Bottle coffee shops, with around 3 million sold annually in cafés across the US and Asia. Cara Ray, Blue Bottle Coffee Global Head of Beverage: "Young people are embracing the cold coffee trend, and NOLA's enduring popularity is evidence of that. With NOLA Craft Instant Coffee Blend, we've captured the signature balance of coffee, chicory and sweetness that defines our New Orlean-Style Iced Coffee traditionally crafted by our baristas. This format allows coffee drinkers to enjoy the beloved flavors of this drink with minimal preparation."
This launch builds on Nestlé's commitment to tapping into the global cold coffee trend, following the successful launches of Nescafé Espresso Concentrate and Nescafé Ice Roast.