Free Rein Coffee kicks off its first national retail expansion with Walmart with the new owner actor Cole Hauser
September 22 - 2024
Coffee Geography Magazine
Free Rein Coffee starts its first nationwide rollout into retail, exclusively at Walmart. With 20 years of roasting history in the heartland of Texas, Free Rein Coffee brings different varieties to Walmart shoppers nationwide, including their leading blends 'American Dirt'™, 'Homestead'™ and 'Prospect'™ in ground coffee, and 'American Dirt'™ and 'Homestead'™ in single-serve K-cup pods.
Founded by a veteran and originally known as 'Longhorn Coffee Company', the business was acquired by actor Cole Hauser alongside friends and fellow entrepreneurs Karl Pfluger, Paul Anderson and Aron Marquez, and re-launched as Free Rein Coffee Company in 2023.
The team is driven by its mission to 'Serve Those Who Serve'™ and uplift those who serve their community and country - including active military, veterans, first responders, nurses and teachers. Since its online launch in October 2023, Free Rein Coffee Company has experienced explosive growth using effective promotional with company ambassadors and investors, including Mark Wahlberg and Forrie J. Smith.
With its launch into Walmart, Free Rein is committing to a 'Buy a Bag, Give a Cup'™ promise, meaning we'll give a cup to someone who serves their country or community for every bag of Free Rein Coffee bought at Walmart this year.
"We've been overwhelmed by the response to our direct-to-consumer launch and are beyond excited to launch at Walmart and bring our flavorful, smooth coffee to households across the country," said Free Rein Coffee Company CEO Arlyn Davich. "We've been particularly excited for our 'Buy a Bag, Give a Cup'™ initiative. This launch enables us to exponentially expand the impact of our give back across America."
"We're excited to welcome Free Rein and their exciting line of high quality coffee products to Walmart and believe our customers will love their flavorful and smooth coffee blends as well as their community give back initiative", said Tasha Tandy, Vice President Dry Grocery, Walmart U.S.
The Walmart launch will kick off with a sunrise toast to 'American Dirt'™ at a Walmart Store in Fort Worth, TX, on 9/17, after which the brand will commence it's 'Road to Yellowstone' tour during which the brand's RV will visit 19 store locations on the road from Texas to Yellowstone National Park. The RV will weave its way through Oklahoma, Colorado, Wyoming and Montana. Cole Hauser and other notable names affiliated with the brand will be making surprise appearances along the route.
"Through this partnership with Walmart, we're going to get our great coffee into the hands of the hard working folks who make our country go" said Cole Hauser, Co-Founder of Free Rein Coffee Company. "This has always been my mission: to serve and uplift those who serve their country and communities in any way I can."