Lavazza Coffee keeps its presence as the official coffee partner of the 2024 Toronto International Film Festival
September 15 - 2024
Coffee Geography Magazine
Lavazza Coffee remains the exclusive coffee partner of the 2024 Toronto International Film Festival (TIFF) this September. This ongoing partnership represents a significant moment in Lavazza's interest in consolidating its brand and positioning across Canada.
Lavazza's involvement in TIFF is part of its interest in promoting its brands in the entertainment industry both locally and globally. Earlier this year, Lavazza sponsored the Italian Contemporary Film Festival (ICFF), further showcasing its engagement in film and the arts.
As one of the world's most celebrated film festivals, TIFF offers Lavazza a unique opportunity to connect with Canadian audiences on a deeper level. From September 5-15, 2024, Lavazza has offered its premium coffee experiences to consumers to the festival’s high profile attendees
"We are honored to continue our partnership with the Toronto International Film Festival, a prestigious event that aligns perfectly with Lavazza's commitment to quality, culture, and innovation," said Andrea Chiaramello, Sr. VP North America Retail Sales, Lavazza. "This collaboration reflects our dedication to creating meaningful experiences for coffee lovers. We are excited to share our passion for coffee with TIFF audiences and introduce them to the essence of 'La Dolce Vita' through our brand."
Key festival locations such as Festival Street, Industry Centre Café at the Hyatt Regency, TIFF Lightbox, Industry Conference at Glenn Gould Studios, and all major theaters including Roy Thomson Hall, Princess of Wales Theatre, and Royal Alexandra Theatre featured Lavazza's engaging signature coffee brands.
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with a turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild, and Kicking Horse. It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world.