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Lavazza signs with Lamborghini for partnership to offer its coffee during the luxury car events

Lavazza signs with Lamborghini for partnership to offer its coffee during the luxury car events

June 19 - 2024

Coffee Geography Magazine


Automobili Lamborghini and Lavazza Coffee, two iconic Italian brands have joined together in a partnership. 

Automobili Lamborghini, a name linked to luxury super sports car production, and Lavazza, one of the world’s prominent coffee manufacturers, sign an exclusive new partnership. 

The agreement was signed at Lamborghini’s historic headquarters in Sant’Agata Bolognese. Lavazza will take part in Lamborghini’s events in Italy and worldwide, offering the event goers its coffee. In addition, visitors to the Lamborghini Museum will get the chance to enjoy Lavazza coffee while exploring the most iconic models ever made.

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Company employees will have a special area where they can take first-rate coffee breaks. 

Founded in Turin in 1895, Lavazza is an Italian coffee manufacturer that has been owned by the family of the same name for four generations. The Group is now one of the biggest players on the global coffee scene, with a turnover of more than €3 billion and a portfolio of leading brands in their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse. Operating in all business segments, it is found in 140 markets and has eight production facilities in five countries and approximately 5,500 members of staff all over the world. It now makes more than 30 billion cups of coffee every year.

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Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini said: “We are delighted to announce our collaboration with Lavazza, uniting two Italian excellences in a common project. Automobili Lamborghini has always been committed to ensuring a quality experience for everyone who approaches the brand. The partnership with Lavazza represents an opportunity to bring the Italian experience to our customers, visitors, and fans around the world.”

Antonio Baravalle, CEO of Lavazza said: “This partnership represents a special moment for two companies that have always aimed for excellence. The affinities between Lavazza and Automobili Lamborghini are many: both are ambassadors of Italian style around the world, both share a history of success and a constant commitment to quality. We are thrilled to join forces to continue to inspire with our shared values, in Italy and abroad.”

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Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is an iconic name in luxury supersports car production. With legendary models like the Miura, Countach and Aventador, and limited editions such as the Reventón and Sesto Elemento, Automobili Lamborghini continues to innovate and shape the industry. There are three main models in the current range: Huracán, Urus (the world’s first super SUV), and Revuelto (the first V12 HPEV - High Performance Electrified Vehicle). With approximately 2,400 employees, a network of 184 dealers in 54 countries and more than 10,000 vehicles delivered in 2023, Automobili Lamborghini is a global player in the luxury automotive sector. Through the “Direzione Cor Tauri” program, the company has committed itself to a sustainable future, with complete hybridization of the range by the end of 2024. It embodies the mission “Driving humans beyond” and its values: “brave”, “unexpected” and “authentic”.