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Nescafé launches premium Espresso Concentrate Coffee to satisfy the growing demand from Gen-X

Nescafé launches premium Espresso Concentrate Coffee to satisfy the growing demand from Gen-X

May 13 - 2024

Coffee Geography Magazine


The cold brew demand has been increasing sharply as young coffee drinkers adopts new drinking habits. Out of home cold brew consumption reached in 32% in 2023 which is 1 in every 3 cups consumed in total. Taking this trend into consideration, Nescafé launches its new Nescafé Espresso Concentrate. 

Designed to capture the out of home cold coffee experience, this premium liquid coffee concentrate brings barista-style personalized iced coffees to consumers’ homes. Here’s how: 

 Customizable: consumers can simply add a small shot of Espresso Concentrate to milk, to have a creamy iced Latte, to water for a robust Americano, or even mix it in a refreshing twist with a lemonade or juice. 

 Quality coffee: a blend of selected coffee varieties roasted and brewed to deliver a rich and bold taste. 

 Uncomplicated: no special equipment or barista skills needed.


Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit, said "Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate we want to capture the growing out of home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple, and customizable way."

Damien Tissot, Head of Nestlé R&D for Coffee adds: "At Nestlé we leveraged our state-of-the-art coffee roasting and brewing technologies across roast and ground, soluble, ready-to-drink and portioned coffee formats. With the Nescafé Espresso Concentrate we build on our expertise to create tasty and convenient coffee-at-home experiences for cold consumption." 

The Nescafé Espresso Concentrate is currently available in two flavors: Sweet Vanilla, for a touch of flavor to the coffee ritual, and Espresso Black, for a bold and intense coffee. 

The Nescafé Espresso Concentrate is launching this month in selected retailers in Australia, in bottle format, and in e-commerce platforms in China as a single serve pod to pour over milk, water, or juice. It is set to expand to markets worldwide over the coming years.