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KitchenAid showcased its new collection of espresso machines

KitchenAid showcased its new collection of espresso machines

April 11 - 2024

Coffee Geography Magazine


KitchenAid introduces a new collection allowing for endless espresso exploration at home. 

"The new KitchenAid Espresso Collection was created to elevate your coffee ritual, bringing together cutting-edge technology and timeless design," said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. "These thoughtfully designed semi-automatic and fully-automatic espresso machines are a testament to the brand's commitment to delivering unparalleled quality and style in every cup." 

Recently, the KitchenAid Espresso Collection has received the Red Dot Award: Product Design 2024, a recognition touting the high quality design showcased in all four espresso machine models featured in the new collection. The Red Dot Awards are evaluated and identified by an international jury focused on products demonstrating outstanding design.

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"Sound profoundly affects our stress levels and productivity, making investing in world class acoustic design in the hub of your home an investment in the health and happiness of your loved ones," said Poppy Szkiler, founder and CEO of Quiet Mark Certification. "The KitchenAid brand's shared passion and achievement in pioneering very quiet sound levels in the new KitchenAid Espresso Collection shows a mutual understanding of what consumers now need — innovative solutions designed to integrate seamlessly into the home."

Quiet Mark is the international certification program associated with the UK Noise Abatement Society charitable foundation. Conducting expert acoustic testing and verification of products, Quiet Mark has driven change in manufacturing worldwide to prioritize noise reduction within the design of everyday appliances, technologies and building materials. Quiet Mark has certified over 1,000 qualifying products, from over 90 brands, across over 60 product categories, giving U.S. consumers and trade buyers a way to easily find noise reduction products. 

KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the H-5 is the first model that was introduced. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. Dishwashers are the second product line to have been introduced, in 1949. A late 1980s promotional campaign on the back of an expansion by retailer Williams Sonoma saw brand awareness double in three years.