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Victor Allen’s Coffee® Partners with General Mills amid the launch of the new Cinnamon Toast Crunch™ Flavored Iced Coffee

Victor Allen's Coffee® Partners with General Mills amid the launch of the new Cinnamon Toast Crunch™ Flavored Iced Coffee

February 15 - 2024

Coffee Geography Magazine


Trilliant Food & Nutrition, a leading, vertically integrated coffee manufacturer in the U.S., has launched its newest flavor release, Victor Allen's® Cinnamon Toast Crunch™ Ready-to-Drink Iced Coffee. 

The epic flavor of Victor Allen's® Cinnamon Toast Crunch™ Ready-to-Drink Iced Coffee is a perfectly balanced and easy to drink, smooth and creamy iced coffee that delivers a wonderful treat paired with some energy to help start the day.

Victor Allen’s® Cinnamon Toast Crunch™ Iced Coffee will be available in early February at Sam’s CLUB before rolling out nationally in March at major retailers nationwide and online, making it convenient for coffee enthusiasts to indulge in their new favorite iced coffee treat.

Victor Allen’s® Cinnamon Toast Crunch™ Iced Coffee will be available in early February at Sam’s CLUB before rolling out nationally in March at major retailers nationwide and online, making it convenient for coffee enthusiasts to indulge in their new favorite iced coffee treat.

"At Victor Allen's, we understand the trends of where coffee is headed with consumers wanting to try new and exciting flavors to treat themselves daily in a convenient Ready-to-Drink format," said Zac McAuley, Director of Brand Marketing, Victor Allen's Coffee. "We pride ourselves on bringing new flavor innovation to our retailers and consumers to continue to push the boundaries on how we can continue to grow the coffee category. Our new partnership with such an historic and nostalgic General Mills brand like Cinnamon Toast Crunch™ is sure to surprise and delight coffee fans in a way never before possible within ready-to-drink iced coffee."

"Our fans love finding Cinnamon Toast Crunch throughout the grocery store, so we're always looking for new ways to help them enjoy the undeniable awesomeness of our Cinnadust," said Mindy Murray, Director of Brand Experience for Morning Foods at General Mills. "Coffee is an obvious choice, and the new ready-to-drink version with Victor Allen's makes it so easy to get your morning or afternoon Cinnamon Toast Crunch fix – even if you don't have a bowl and spoon handy!" 

Victor Allen's® Cinnamon Toast Crunch™ Iced Coffee will be available in late February at Sam's CLUB before rolling out nationally in March at major retailers nationwide and online, making it convenient for coffee enthusiasts to indulge in their new favorite iced coffee treat. 

Founded in 1979 in the U.S., Trilliant Food & Nutrition provides coffee sourcing, roasting, extraction, packaging of dry and liquid formats, product development, supply chain management, and sales and marketing services to the world's leading retailers, foodservice operators, and brands.

Victor Allen's® Cinnamon Toast Crunch™ Ready-to-Drink Iced Coffee 13.7 oz Bottle

Victor Allen's® Cinnamon Toast Crunch™ Ready-to-Drink Iced Coffee 13.7 oz Bottle

General Mills processes packaged foods and drinks including major brands with household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.