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Keurig Dr. Pepper expands its partnership with Lavazza by increasing the distribution of more coffee brands

Keurig Dr. Pepper expands its partnership with Lavazza by increasing the distribution of more coffee brands

February 04 - 2024

Coffee Geography Magazine


Keurig Dr Pepper expands its strategic partnership with iconic Italian coffee company, Lavazza Group, by including wider sales and distribution of Lavazza K-Cup® pods and the introduction of the company's Canadian brand, Kicking Horse® Coffee, to the K-Cup® pod format. 

Under the agreement, KDP will continue to be the exclusive sourcing partner and manufacturer of premium Lavazza K-Cup® pods and add sales and distribution responsibilities in retail and e-commerce across the U.S. and Canada. Future availability of premium coffee brand Kicking Horse® Coffee in a K-Cup® pod will provide a new experience for consumers to enjoy the brand through the Keurig brewing system.

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"Lavazza has been a valued partner since 2014 and we are pleased to continue our collaboration as the brand becomes a member of our licensed brand family," said Patrick Minogue, President, U.S. Coffee. "Having renowned, premium coffee brands Lavazza and now Kicking Horse® Coffee as part of the K-Cup® pod family underscores our ability to drive growth while providing consumers premium coffee brands available to enjoy at home." 

"This partnership marks a significant milestone for Lavazza and Kicking Horse, as it opens new avenues to reach a wider audience of coffee enthusiasts. It represents an exceptional opportunity to fortify our collaboration with KDP," said Hossam Ashraf, Lavazza North America President.

"At Lavazza Group, we take pride in our commitment to passion, integrity, and expertise, all of which contribute to delivering superior, high-quality coffee. We believe that KDP is the right partner to bring this exceptional coffee experience to more consumers across North America." Cedric Malaga, CEO of Kicking Horse® Coffee shared, "At Kicking Horse Coffee, our mission is to bring better coffee to the world - we call it the best of coffee with the best of intentions. Sharing our always fair trade and organic roasts with as many people as possible means we're delivering on this mission." 

KDP has an annual revenue of more than $14 billion and approximately 28,000 employees. Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations with turnover of over €2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse. It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world.