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Blue Bottle Coffee partners with “The Weeknd” globally renowned artist to market single origin Ethiopian coffee

Blue Bottle Coffee partners with “The Weeknd” globally renowned artist to market single origin Ethiopian coffee

December 04 - 2023

Coffee Geography Magazine


Blue Bottle Coffee and Abel Tesfaye aka "The Weeknd" are celebrating Ethiopia – “the birthplace of coffee” - with an offering of two Ethiopian single origin coffees available for a limited time - Samra Origins Single Origin Vol. 1 and Samra Origins Single Origin Vol. 2. Released as part of Samra Origins, a brand and product line created by Blue Bottle, Tesfaye and his XO record label to celebrate Ethiopian culture and coffee excellence. When Tesfaye and his mother delved into the creation of the Samra Origins blend, a moment of intrigue unfolded. During a cupping where multiple roast levels were tasted side by side, they were captivated by the nuanced notes of the lighter variety. Inspired, Blue Bottle deconstructed the blend, unveiling two distinct profiles: the finest Ethiopian natural and washed processed coffees.

The Weeknd

The Weeknd

Ethiopia is home to several distinct coffee regions, each known for its unique coffee profiles. Samra Origins Single Origin Vol. 1 showcases natural processed Ethiopian coffee at its finest, offering sweet, bold fruit flavors and softer floral notes. Sourced from Hambela Estate, the natural process of drying the bean inside of the coffee cherry creates a cup that is bright, complex, and very fruit-forward. 

Each sip unveils floral aromatics of rose and hibiscus that transitions into full, thick notes of strawberry and raspberry. Samra Single Origin Vol. 2 is washed processed and has a lighter, more delicate acidity and citrus notes. This coffee comes from the Gedeb, a region of Ethiopia known for producing some of the most expressive washed processed coffees in the world. Light and playful with a balance of citrus and jasmine, the initial aroma of the coffee is similar to Earl Grey tea with a delicate yet pronounced brightness perfectly joining clear and crisp notes of fresh fruit.

samracoffee

Blue Bottle sourced these two single origin coffees from family-owned Ethiopian coffee producer METAD. In honor of Samra Origins, Blue Bottle donated to the XO Humanitarian Fund, administered by World Food Program USA, to support lifesaving emergency operation in areas around the world experiencing food insecurity, with a special focus on Ethiopia.

Abel aka THE WEEKND is currently the most listened to artist in the world on Spotify (108M+ monthly listeners) and is a top 10 artist of all time for RIAA singles. His 2020 album After Hours is the #1 most streamed R&B album of all time (followed by his 2016 album Starboy at #2), and his 80's nostalgic track "Blinding Lights" was named the new No. 1 Billboard Hot 100 song of all time, surpassing Chubby Checker's 1960 hit "The Twist."