illycaffè organizes “Coffee Lover’s Choice” event for special award of 9 finalists in NY
October 27 - 2023
Coffee Geography Magazine
illycaffè is organizing the annual event for the blind tasting events that will nominate the winner of the "Coffee Lover's Choice", the special award assigned directly by consumers to one of the 9 finalists for the Ernesto Illy International Coffee Award.
The Ernesto Illy International Coffee Award is an annual international award now in its 8th year. Named after illycaffè's leader, the son of the company's founder and a pioneer in virtuous collaboration with coffee farmers, the award celebrates the best coffee batches in the world in terms of sustainable quality and highlights over three decades of virtuous collaboration with coffee farmers in order to fulfill the dream of offering the world's best coffee.
It is now time for consumers to taste the 9 coffees that qualified as finalists and express their preferences in order to decree the winner of the "Coffee Lover's Choice" award. On October 24th and 25th, the illy cafés in Milan Monte Napoleone, London Kensington, Paris Auber, Williamsburg, Virginia and Sao Paolo hosted the first blind tastings of these nine coffees: consumers was able to taste three shots of them free of charge and express their preference.
Now the final award will be bestowed during the 8th Ernesto Illy International Coffee Awards, to be held on November 16 in New York City, and pays tribute to the sustainable quality pursued by coffee farmers in the nine countries that best represent this year's crop.
illycaffè is an Italian family-owned company, founded in Trieste in 1933. It produces a unique 100% Arabica blend composed of 9 different ingredients. Every day 8 million cups of illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single-brand cafés and shops, at home and in the office, in which the company is present through subsidiaries and distributors. Since its foundation, illycaffè has oriented its strategies towards a sustainable business model, commitment that it strengthened in 2019 by adopting the status of Benefit Company and in 2021 becoming the first Italian coffee company to obtain the international B Corp certification.