American coffee culture is associated with speed and quantity rather than relaxation and enjoyment. Building on the success of last year's program, "Unwrap & Ungrind" helps coffee and chocolate aficionados alike to "unrush" by unwrapping a Kinder Bueno bar and enjoying the moment. To help consumers relish in their coffee moments with Kinder Bueno, the brand is teaming up with world renowned, family-owned coffee company, Lavazza. With chocolate being a top pairing with coffee, Kinder Bueno compliments any hot or cold beverage, no matter if it's coffee, espresso, lattes—you name it. 

"The well-balanced, rich, and sweet flavor of Lavazza's signature Classico blend is the perfect pairing for the crispy, creamy hazelnut in Kinder Bueno," said Shalini Stansberry, Vice President of Marketing, Kinder Snacking. "Even just one bite of a crisp wafer filled with creamy hazelnut filling, covered in milk chocolate is enough to elevate your coffee ritual this National Coffee Day." 

"Some of life's best moments happen over coffee and chocolate, which is why it made complete sense to partner with Kinder Bueno for National Coffee Day," said Jonathan Lehr, Marketing Director for Lavazza North America, Inc. "There's nothing like sipping, not gulping, your favorite coffee beverage, paired with a delicious chocolate bar. We can't wait to see how consumers enjoy their everyday coffee moments this year."