The Perfect Blend: Lavazza & Kinder Bueno® Join Forces to Celebrate National Coffee Day
September 23 - 2023
Coffee Geography Magazine
Kinder Bueno®, the crispy, creamy chocolate bar known for its unique taste experience that defies expectation, is teaming up with Lavazza, the iconic coffee company, to celebrate National Coffee Day. To commemorate the new pairing, fans of both brands have the chance to receive a FREE Kinder Bueno bar and a FREE Lavazza Cappuccino Cold Brew through their co-branded "Unrush Mobile Coffee Shop" on Friday, September 29, at the following locations and times: World Trade Center (250 Greenwich Street) from 9:30am – 1:30pm and South Street Seaport (96 South Street) from 2:30pm – 6:30pm. Those who stop by will be able to sit, sip and savor their coffee moments like they've never "bean" able to before.
American coffee culture is associated with speed and quantity rather than relaxation and enjoyment. Building on the success of last year's program, "Unwrap & Ungrind" helps coffee and chocolate aficionados alike to "unrush" by unwrapping a Kinder Bueno bar and enjoying the moment. To help consumers relish in their coffee moments with Kinder Bueno, the brand is teaming up with world renowned, family-owned coffee company, Lavazza. With chocolate being a top pairing with coffee, Kinder Bueno compliments any hot or cold beverage, no matter if it's coffee, espresso, lattes—you name it.
"The well-balanced, rich, and sweet flavor of Lavazza's signature Classico blend is the perfect pairing for the crispy, creamy hazelnut in Kinder Bueno," said Shalini Stansberry, Vice President of Marketing, Kinder Snacking. "Even just one bite of a crisp wafer filled with creamy hazelnut filling, covered in milk chocolate is enough to elevate your coffee ritual this National Coffee Day."
"Some of life's best moments happen over coffee and chocolate, which is why it made complete sense to partner with Kinder Bueno for National Coffee Day," said Jonathan Lehr, Marketing Director for Lavazza North America, Inc. "There's nothing like sipping, not gulping, your favorite coffee beverage, paired with a delicious chocolate bar. We can't wait to see how consumers enjoy their everyday coffee moments this year."
To help consumers savor their coffee moments, Kinder Bueno and Lavazza are giving away a one-year supply of Kinder Bueno bars and Lavazza Classico Coffee. Up to 10 lucky additional winners will also receive a coffee break kit including Kinder Bueno bars, Lavazza Classico Medium Roast ground coffee, a double wall stainless steel vacuum insulated mug and Hairo Coffee Dripper. The giveaway will be for top fans starting at approximately 10am on September 26 and ends at midnight on October 3. Consumers must be 18 years or older and a United States resident to participate in the Kinder Bueno and Lavazza National Coffee Day giveaway.
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse. It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world.