Victor Allen's Coffee debuts its presence at 2500 Walmart stores
August 09 - 2023
Coffee Geography Magazine
Trilliant Food & Nutrition, deepens its distribution channel with its Victor Allen's Coffee Brand at leading retailer Walmart.
Available today, shoppers at more than 2,500 Walmart stores throughout the country can find Victor Allen's single serve coffee pods in 100 count variety packs that feature the following flavor profiles: Morning Blend, Donut Shop Blend, 100% Colombian and French Roast. In addition, Victor Allen's single serve coffee pods in 12 packs in the same roast profiles will be available at more than 500 Walmart stores throughout the country. New packaging graphics are also being launched on-shelf showcasing the NEW Victor Allen's Coffee Brand logo and refreshed packaging graphics.
"Drafting off the success of the newly launched Victor Allen's ready-to-drink iced coffee program that rolled out earlier this year at Walmart, we are excited to bring consumers additional high quality coffee offerings for their in-home, single serve coffee brewers." said Tom Lehocky, Vice President of Sales for Trilliant Food & Nutrition. "The Victor Allen's Coffee Brand is all about providing consumers with access to a great cup of coffee without having to comprise quality for price. We are proud to partner with Walmart and bring their shopper community this offering."
Founded in 1979, Trilliant Food & Nutrition is engaged in coffee sourcing, roasting, extraction, packaging of dry and liquid formats, product development, supply chain management, and sales and marketing services to the world's leading retailers, foodservice operators, and brands.