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Groupe SEB sings new partnership between its brand Krups and Nescafé Dolce Gusto, for the distribution of coffee machines in Australia and New Zealand.

Groupe SEB sings new partnership between its brand Krups and Nescafé Dolce Gusto, for the distribution of coffee machines in Australia and New Zealand.

August 7 - 2023

Coffee Geography Magazine


The agreement is expected to bring exciting innovation in portioned coffee to retail partners and consumers, further strengthening the Nescafé Dolce Gusto brand locally, throughout the strong international Krups brand and Groupe SEB's distribution experience. 

Groupe SEB are Nescafé Dolce Gusto's biggest machine partner globally, with a strong relationship spanning 17 years since the system's inception. Groupe SEB has a significant local and global presence due to its great brand portfolio, which includes international brands such as Tefal, Krups, WMF, and All-Clad. With more than 165 years of history, Groupe SEB has become the ideal household companion, transforming the daily lives of billions of consumers worldwide.

Since 1846, the Krups saga has been marked by innovations, feats of daring, and iconic products, all designed to meet the needs of its clients. Krups, a historical german brand, has joined the Groupe SEB family in 2001. 

“We've long admired Groupe SEB's reputation in driving innovation and success for the Nescafé Dolce Gusto brand globally, so to be able to announce a local partnership to help deliver our next stage of growth is truly exciting. We look forward to sharing further details of this partnership and together driving a strong & sustainable expansion in the portioned coffee category.” said Martin Brown, Nestlé Oceania General Manager Coffee and Dairy.

Martin Brown, Nestlé Oceania General Manager Coffee and Dairy

Martin Brown, Nestlé Oceania General Manager Coffee and Dairy

“We are delighted to announce our partnership with Nescafé Dolce Gusto in Australia and New Zealand. Our two companies have enjoyed tremendous global success with an ongoing collaboration spanning a remarkable 17 years, so it made perfect sense for us to nurture this synergy on a local level. On one hand, Nestlé has long been an iconic household name, while Krups is an emblematic brand with a strong expertise in the coffee experience. We felt this would be an excellent match as soon as we started communicating with the local team. We look forward to working closely with Nescafe Dolce Gusto to bring both retailers and consumers exciting and innovative products that we know will undoubtedly win the hearts of all, as we make a lasting impact on coffee enthusiast and households across Australia and New Zealand.” 

Nescafé Dolce Gusto coffee capsules come in a variety of pack sizes which contain 12, 16 or 30 capsules. 12 pod boxes can make between 6 – 12 cups and 30 pod boxes are sufficient enough for between 15 – 30 cups, depending on the type of beverage. 

In almost all beverages with milk, two capsules are needed: one capsule with milk powder and other with the other ingredient (be it coffee, tea or chocolate). The amount of time of preparation for each one varies.