ansā roasting inc secures $9M in funding to increase market share

ansā roasting inc secures $9M in funding to increase market share

August 2 - 2023

Coffee Geography Magazine

CoffeeTech startup, ansā Roasting Inc. secured 9MUSD funding using Jibe Ventures, a Tel Aviv based early-stage fund. Additional participants include Closed Loop Ventures, New Climate Ventures, Millennium Food-tech, and Sweetwood. The new capital fast-tracks full commercial roll-out of ansā's hi-tech coffee micro-roaster across North America designed specifically for the away-from-home coffee segment.

CoffeeTech start-up ansā was established in 2020 by Yuval Weisglass, Matan Scharf, and Jonathan Scharf. A specialty coffee company, ansā pioneered on-demand roasting with its ground-breaking variety e23 Micro-roaster. 

ansā has created a fully autonomous mini roaster that serves as a sustainable alternative to the huge, noisy, smoking industrial roasters. It comfortably sits onto any countertop making it the perfect addition to any commercial space such as a hotel lobby, restaurant, café or shared work environment. The compact, sleek appliance is quiet, smoke-free, and cool to the touch.

The start-up's sleek countertop device introduces the on-demand roasting of bespoke raw green coffee beans, facilitating their transformation into a delightful brew right before consumption. It can roast a single serving of coffee in a few minutes or be programmed to roast any desired amount by a set time using the ansā Roasting app.

ansā's novel approach to sourcing and supplying coffee beans dramatically cuts the distances coffee beans need to travel by minimizing their transport between farms, roasting facilities, and customers while eliminating the reliance on single-use capsules and other environmentally polluting packaging.

ansa staff

"We are excited to invest in ansā, a CoffeeTech startup that embodies our business philosophy hand-in-glove," commends Danny Hadar, Co-founder and Partner at Jibe. "Coffee is a global favorite beverage with an immense market. ansā not only offers a strong eco-friendly angle but is breaking new ground in the way we enjoy coffee, paving an exciting and greener future for the industry. Our investment strategy places great emphasis on supporting companies that promote sustainability and that have the capacity to make a profound impact." 

The fresh injection of funds will be channeled to fuel commercial rollout of the micro roaster in workspaces across the United States and beyond. "Our micro-roaster is ready-to-market. During 2023 we secured commercial contracts nationwide with a lineup of top-tier distributors eagerly anticipating launching the service in prominent locations such as Los Angeles, New York, Atlanta, Seattle, and more!" states Yuval Weisglass, co-founder, and CEO of ansā. "We are committed to broadening our coffee services geographically to meet the growing demand for sustainable coffee solutions, and to bring our unique coffee concept to a wider audience."

The e23 micro roaster developed by ansā revolutionizes the concept of roasting, going beyond simply downsizing the industrial roaster. Breaking away from traditional roasting methods which have for decades relied on gas operated convection heat at temperatures surpassing 200°C, ansā brings an entirely fresh approach to the art of coffee roasting. Their patent pending countertop appliance energizes the beans from their core to the shell, without emitting any noise, heat, and unwanted by-products. This fully automatic appliance is equipped with a myriad of sensors and computer vision AI algorithms to ensure a consistently even roast for preparing the perfect freshly brewed cup of coffee. 

"ansā is rewriting the coffee narrative by bringing aromatic fresh coffee 'from shrub to cup' sustainably," enthuses Matan Scharf, ansā's co-founder, and CMO. "The coffee landscape has long yearned for a rejuvenation. Our mission is to provide consumers with an extraordinary coffee experience, allowing them to engage with green coffee beans while indulging in superior quality coffee at its freshest. And all in the knowledge that they are protecting our planet and the livelihoods of coffee farmers."