Starbucks Reserve Roasteries kick off new immersive coffee experience
July 22 - 2023
Coffee Geography Magazine
Customers visiting the Starbucks Reserve® Roasteries in Chicago, Seattle and New York can explore the craft, theater, and innovation of Starbucks Reserve® coffee with three new, Starbucks Reserve® Signature Experiences: “Art of the Espresso Martini,” “Oleato™ Tasting Experience” and “Coffee Lab: A Journey of the Senses.”
During the 30-60 minute small-group classes, Starbucks baristas and mixologists will guide participants through the latest innovations in coffee brewing as well as mixology skills and tastings. Whether a frequent Starbucks Reserve® Roastery visitor or someone looking for one-of-a-kind experience during summer travel, customers can purchase a ticket for a Signature Experience at starbucksreserve.com/en-us/coffee.
The new Starbucks Reserve® Signature Experiences include:
Art of the Espresso Martini
A master class in coffee’s most iconic cocktail
Participants will learn to craft the signature Starbucks Reserve® Espresso Martini alongside Starbucks expert mixologists and enjoy their own globally-inspired espresso martini flight, paired with Princi® bites. Limited tickets are available daily at select times for this 60-minute experience. Cost: $95/person. Limited to customers 21 and above.
Oleato™ Tasting Experience
Immerse in the alchemy of Starbucks Reserve® coffee infused with Partanna® extra virgin olive oil
This class is led by a Starbucks barista who guides participants through a multi-sensory experience that showcases the alchemy of aroma, flavor, and texture unique to Oleato™ beverages. Participants will complete a muti-step tasting experience, featuring: Oleato™ Deconstructed, Oleato™ Iced Cortado, Oleato Golden Foam™ Cold Brew OR Oleato Golden Foam™ Espresso Martini. Limited tickets are available daily at select times for this 45-minute experience. Cost: $50/person.
Coffee Lab: A Journey of the Senses
A multi-step sensory journey to learn how to taste coffee like a pro
Starbucks baristas will teach participants how to taste and identify the layered flavors and aromas of two single-origin Starbucks Reserve® coffees in a side-by-side tasting using the iconic Chemex® brewer, followed by an interactive multisensory activity where they will build an “aroma lab” of edible ingredients.
Limited tickets are available daily at select times for this 30-minute experience. Cost: $45/person. Customers visiting the Starbucks Reserve® in New York could find this coffee experiences at Empire State Building®.