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Illycaffè’s partnership with Brazil based Vivero de Atitude, socio-environmental program impact in the lives of more than 17 thousand people

Illycaffè’s partnership with Brazil based Vivero de Atitude, socio-environmental program impact in the lives of more than 17 thousand people

June 7 - 2023

Coffee Geography Magazine


illycaffè, the first Italian coffee company to obtain B-Corp certification which is a family-owned since its formation in Trieste in 1933, creates a huge impact with its partner of Vivero de Atitude (Atitude Nursery) in the socio-environmental program developed in Brazil by the Cooperativa do Cerrado Mineiro monteCCer, which brings together coffee producers from Monte Carmelo in the state of Minas Gerais, with the aim of creating initiatives and projects for the conservation of the Cerrado biome and, at the same time, creating social value. 

The Atitude nursery produces more than 140 native species every year, with the aim of making them available to the entire community, to replant them in neighboring farms or in urban areas of the territory.

tree nursery brazil

The planting of native plants in the territory favors the protection of the aquifers and the biome of the Cerrado region. Through environmental education programs supported by illycaffè, the project makes it possible to increase the surface of forests, preserve springs and conserve biodiversity, fundamental elements to counteract the effects of climate change and thus protect the production of quality coffee. 

Every year the nursery sells about 60,000 seedlings and donates the proceeds to local institutions, which use it to develop social projects. With the funds raised, in recent years it has been possible to create after-school services for children and build facilities to support the elderly and more than 17,000 people have directly benefited from the project.

"Sustainable growth cannot be separated from the protection of the environment and the community, elements that should increasingly feed each other, producing a virtuous circle – explains Cristina Scocchia, CEO of illycaffè – we have supported Vivero de Atitude since the beginning because we believe in the value of collaboration and knowledge-sharing to develop projects that promote the creation of social and environmental value in the long term."

Cristina Scocchia CEO of illycaffè

Cristina Scocchia, CEO of illycaffè

The Italian company with global outreach, works hand in hand with coffee producers, training them in sustainable quality and supporting projects that create value for the community and the environment. In 2022, the company had 1230 employees and a turnover of €567,7 million with the single-brand network of 190 points of sale in 34 countries.