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illycaffè opens a new flagship store in the center of Milan

illycaffè opens a new flagship store in the center of Milan

May 30 - 2023

Coffee Geography Magazine


illycaffè opens its fourth flagship store in Milan, overlooking Piazza Tre Torri, the beating heart of this innovative Milanese neighborhood. With over 80 seats, the new illy café has an indoor surface area of 75 square meters and an outdoor surface area of over 70 square meters. 

Its large, luminous windows create a dynamic interplay between the indoor space and its surrounding environment that will draw the attention of passers-by even before entering the café! Inside the space hosts a spectacular chandelier with hanging spiral displays the history of the illy Art Collection, symbolizing the relationship between illy and the world of contemporary art. At the heart of the café, which presents the same captivating concept that has made the illy brand recognizable worldwide, is the large bar counter that combines a sophisticated white marble counter-top with the iconic illy-red front. Next to the entrance is a mosaic depicting Xanti Schawinsky's famous 1934 ad for illycaffè.

Xanti Schawinsky's famous 1934 ad for illycaffè.

Xanti Schawinsky's famous 1934 ad for illycaffè.

The use of natural, sustainable materials such as wood and of warm coffee tones gives the premises a relaxed and elegant ambiance, ideal for an artistic, contemporary café. Here patrons and coffee lovers can experience the pleasure of the unique illy experience while admiring the iconic skyline of the city's most futuristic neighborhood. 

"This new cafè illy expresses the personality and philosophy of our brand. It is one more establishment in the city where the public can enjoy an illy coffee while immersing themselves in the interests and passions inextricably tied to it: art, culture, design, and the utmost quality" comments Cristina Scocchia, CEO of illycaffè.

Cristina-Scocchia_AD-illycaffe

Cristina Scocchia, CEO of illycaffè

The illy City Life menu features a wide array of coffee-based beverages and plenty of snacks and small dishes that can accompany any moment of the day: from starting off early in the morning with the aroma of illy's unique 100% Arabica blend and sweets made by illy's master pastry chefs, to a light lunch or a break from shopping or the office, and finally for cocktails with delicious, high-quality finger food. So that clients may enjoy the full illy experience even at home, the café features a retail corner with a selection of illy products: coffee machines, limited-edition cups, breakfast accessories, chocolate, tea, and fruit preserves. 

On the heels of the urban renewal process that started in 2015, illy now makes its debut in this new neighborhood, which has come to symbolize the city as a futuristic hub whose core pillars are innovation, modernity, and sustainability, the same values that for the last 90 years have been the driving engine of the global leader in high-quality sustainable coffee.

illycaffè is an Italian family-owned company, founded in Trieste in 1933 producing a unique 100% Arabica blend composed of 9 different ingredients. The company selects only 1% of the best Arabica beans in the world. Every day 8 million cups of illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single-brand cafés and shops, at home and in the office, in which the company is present through subsidiaries and distributors.