illy introduces Cold Brew with "Cocomint" in the limelight for summer 2023
May 23 - 2023
Coffee Geography Magazine
illycaffè, a global yet an Italian family-owned company, founded in Trieste in 1933, is freshening up summer 2023 with a new recipe based on its Cold Brew, the natural soft drink made with cold-brewed coffee elevated by illy's unique 100% Arabica brand.
Cocomint, the latest recipe developed by the University of Coffee in collaboration with illy's experts and available exclusively in all the illy's single-brand outlets in Italy, France, UK and US, is a new flavor experience that evokes tropical and exotic memories, just like your favorite holiday! The new drink, made with the original Cold Brew Flat or Aria – with a natural, soft, and persistent head of foam – is enhanced by the sweetness of coconut milk and the freshness of mint.
Anyone can add their own personal touch to this creative recipe by stirring some coconut milk and mint into the Cold Brew for an explosion of freshness that packs a visual punch as well: the addition of mint will turn the drink bright green.
A unique experience will only be available at the illy retail stores of Monte Napoleone in Milan and Giardini Reali in Venice: the drink will be served in an amazing cloud of vapour, an exclusive experience developed by the University of Coffee's docents, that will also be accompanied by two macarons and some fresh spearmint leaves to add an extra kick.
Cocomint is much more than a simple coffee: it is an alternative and sensory way to enjoy the illy blend's rich aroma combined with the freshness and elegance typical of a summer drink made with illy cold brew.
illycaffè produces a 100% Arabica blend composed of 9 different ingredients. The company selects only 1% of the best Arabica beans in the world. Every day 8 million cups of illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single-brand cafés and shops, at home and in the office, in which the company is present through subsidiaries and distributors. Since its foundation, illycaffè has oriented its strategies towards a sustainable business model, commitment that it strengthened in 2019 by adopting the status of Benefit Company and in 2021 becoming the first Italian coffee company to obtain the international B Corp certification. Since 2013 the company is also one of the World Most Ethical Companies.
With the aim of spreading the culture of quality to growers, baristas and coffee lovers, the company has developed its Università del Caffè which today holds courses in 25 countries around the world. In 2021, Rhône Capital became a minority shareholder of illycaffè with the aim of contributing to the company's international growth plans. In 2022, the company had 1230 employees and a turnover of €567,7 million. The illy single-brand network has 190 points of sale in 34 countries.